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Content helps build relationships with clients, prospective clients, and readers. A content pro ensures your market, prospects and customers get what they need from your words so that you earn their trust and gain credibility. As your respect zooms up, the profits follow. If your content is already written or edited -- see it transformed from good to great.

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Recent Blog Posts

  • The Joy of a Good Verb

    January 24, 2012

    Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Pesi Dinnerstein’s WOW! Women On Writing Blog tour. We’re giving away a copy of A Cluttered Life: Searching for God, Serenity, and My Missing Keys! [affiliate] Read on to see how you can win. [...]

  • Assumptions

    January 19, 2012

    One Halloween while helping my mom pass out candy, I saw a kid in a cute Bugs Bunny costume. The costume was made out of nice material instead of the weird smelling plastic mask and the stiff vinyl bodysuit. See Exhibit A for an lovely example of a vinyl Darth Vader costume. What’s up with [...]

  • Is a Blog Right for Your Business Update

    January 11, 2012

    Although I wrote Is a Blog Right for Your Business? in 2007, people still mention the article or contact me with questions after reading it. Blogging has changed a lot since then, but one paragraph remains true. Some people like to read blogs, others like to read newsletters, still others like to rely on feeds [...]

  • One Wrong Way to Get Business

    January 3, 2012

    Michelle Rafter posted a letter of introduction (LOI) from a writer who took an ego trip. Instead of an ego trip, I heard from an accountant who must be taking a trip to find blockhead clients. The email introduction implies she thinks writers don’t have business sense. The email makes a bad first impression coming [...]

  • Is Content Finally Getting Respect?

    December 29, 2011

    After a successful four-city tour, Tutankhamun and the Golden Age of the Pharaohs returned for three-city encore tour. The Dallas Museum of Art was one of those stops. I received an email from my cousins in Austins who planned to come to town for the exhibition. We set it up, reserved the tickets and had [...]

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I appreciate the quality of Meryl’s reviews, and her work ethic / dependability. I mean it wholeheartedly. Nothing made me happier than find a review from her that helped me make some of the tougher decisions. — David-Michel Davies, Managing Director, International Academy of Digital Arts & Sciences (folks behind the Webby Awards)

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