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Content helps build relationships with clients, prospective clients, and readers. A content pro ensures your market, prospects and customers get what they need from your words so that you earn their trust and gain credibility. As your respect zooms up, the profits follow. If your content is already written or edited -- see it transformed from good to great.

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Recent Blog Posts

  • Are You Memorable?

    May 2, 2012

    Ask anyone between the ages of 13 and 30 who knew my dad to share something they remember about him. Most will reply with “talking like Donald Duck.” Walk in to the office in my mother’s house and Donald Duck greets you from every direction beginning with the large bright yellow latch-hook picture of Donald [...]

  • Connect with Clients and Prospects with a Well-Designed Email Newsletter

    April 24, 2012

    A 2011 MerchantCircle.com survey of over 8,000 US local business owners found email marketing cited by 35.8% as a “Top three most effective marketing or advertising method.” Likewise, the 9th Annual Merchant Survey (2010) conducted by The E-tailing Group asked merchants to list which initiatives they would be using to improve website performance. 79% chose [...]

  • Chynna’s Top Ten Writing Tips

    April 19, 2012

    Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Chynna Laird’s WOW! Women On Writing Blog tour. About Chynna Laird: She’s a psychology major, freelance writer and multi award-winning author living in Edmonton, Alberta with her partner, Steve, and their four children. Her [...]

  • Research Redefined

    April 3, 2012

    You may have heard that Encyclopædia Britannica no longer sells a print edition. It now only offers a paid subscription to its online edition. Why pay a few bucks a month for information that’s available free? Ah, yes, Encyclopædia Britannica entices prospects by saying, “There’s no such thing as a bad question–but there are bad [...]

  • The Secret to Writing about a Popular Topic

    March 27, 2012

    Before reading Margie Clayman’s Avoid the temptation to write something popular, I saw articles on how to get ideas for blogging and how to write a bunch of blog posts quickly. These tired topics introduce nothing new. Same outfit, different color and style. Blog there, done that. I’d rather not blog than rehash something that [...]

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Meryl is an important asset for our website. She is able to sort through a large volume of industry news and break it all down into pithy and interesting weblog entries for our readers, all with a writing style that is a perfect mix of technical and conversational. She is a dependable contributor; I know not only that she’s going to get her assignments in on time, but that they will be well-written and useful for our audience. — Dustin Sullivan, Senior Site Content Manager, InformIT

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