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Free Samples
May 17, 2012

“It bothers me to watch the hordes at the farmer’s market, swooping in to each booth, grabbing a sample and walking away,” writes Seth Godin. In his post, he explains that it bugs him to see farmers giving away free samples at a farmer’s market. Instead of offering samples, they need to focus on building [...]
Are You Memorable?
May 2, 2012

Ask anyone between the ages of 13 and 30 who knew my dad to share something they remember about him. Most will reply with “talking like Donald Duck.” Walk in to the office in my mother’s house and Donald Duck greets you from every direction beginning with the large bright yellow latch-hook picture of Donald [...]
Connect with Clients and Prospects with a Well-Designed Email Newsletter
April 24, 2012

A 2011 MerchantCircle.com survey of over 8,000 US local business owners found email marketing cited by 35.8% as a “Top three most effective marketing or advertising method.” Likewise, the 9th Annual Merchant Survey (2010) conducted by The E-tailing Group asked merchants to list which initiatives they would be using to improve website performance. 79% chose [...]
Chynna’s Top Ten Writing Tips
April 19, 2012

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Chynna Laird’s WOW! Women On Writing Blog tour. About Chynna Laird: She’s a psychology major, freelance writer and multi award-winning author living in Edmonton, Alberta with her partner, Steve, and their four children. Her [...]
Research Redefined
April 3, 2012

You may have heard that Encyclopædia Britannica no longer sells a print edition. It now only offers a paid subscription to its online edition. Why pay a few bucks a month for information that’s available free? Ah, yes, Encyclopædia Britannica entices prospects by saying, “There’s no such thing as a bad question–but there are bad [...]
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Meryl Evans has been an outstanding freelancer for PC Today Magazine. Her understanding of mobile technology has made her one of our go-to writers. Not only that, she’s extremely prompt and professional. It has been a pleasure to work with her. — Nate Hoppe, Editor, Sandhills Publishing