Zeldman posted a new article on PDN-PIX on How to avoid clients. It covers all the important aspects of what NOT to do if you want to land a client.
RFPs (Request for Proposals). This is your potential client’s call for help. This is their way of saying, “Here’s our problem. How can you help us solve it?”
Your response to the RFP is the solution to their problem. But the response is pointless if you don’t follow the template and rules documented in the RFP. The template is there for a reason. They want all responses to be outlined in the same way to make it easier to do a comparative evaluation. The only thing different in the response is YOU: your company and how it outlines the solution.
After submitting your response… you begin the waiting period. Well, at least, you didn’t have to sit in a doctor’s office waiting room for three hours last week.
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