Meryl's Notes Blog

Business 2.0 on Lord of the Rings: The Quest for Buzz is a great example of using the Web to help a business. Yeah, it’s a movie, but movies are a business. The official site uses a good strategy — partnering with many other fan sites.

Too often, sites devoted to one topic compete with each other instead of help. When I wrote an article about Harry Potter on the Internet, I learned about many of the sites, which referenced each other. That, and Google. Also, good for these sites is the online community. I noticed many of these folks became buddies and even went to see the movies together. This can work for sites that aren’t entertainment-related — when it’s done right and the audience is considered.

More on that in a formal setting much later. Meanwhile, forgive my silence. Got a first non-profit organization newsletter to get out and fight to regain much needed energy for the next five chapters of el booko. I won’t give you boring details on the health stuff — but it’s muy aggravating. Plus, I spent way too much time trying to fix meryl.net/articles over the weekend.