Meryl's Notes Blog

There are people dead set against HTML newsletters while others say Text-formatted newsletters are a snore. Janet Robert’s E-Zine Tips reports that HTML Tops Text in Reader Preferences, which states, “Launching an HTML newsletter, with a worthy text counterpart, is probably a safer publication model now than it was a few years ago.”

However, HTML wasn’t heavily favored and those who preferred text felt strongly about this choice.

My preference? Text. Why? Because I can read it anywhere including on a PDA. Plus, some HTML newsletters are frickin’ slow to download. However, I do get some HTML newsletters that are excellent. The HTML doesn’t distract from the content, but rather enhances it.

I agree with the conclusion — if you have the ability to offer both formats, give the readers the choice. Watch the numbers.