Just recently learned from E-Zine Tips about a new practice called Habeas, a Sender Warranted Email program that uses haiku to reassure recipients that the sender isn’t a spammer. Before jumping in, it does have a drawback of making the email headers longer. The article has an example using Chris Pirillo’s Lockergnome tech newsletter.
Lockergnome’s Chris and Jake shared their thoughts on Habeas.
Some email hosts have adopted Habeas for their users to use. If you run a newsletter, it’d be worth checking with the email host.
Spam has gotten so bad that my spam program is kicking out perfectly legitimate emails simply because they use phrases like “Remove me ” and “Unsubscribe,” two phrases that I would want to see in a newsletter to ensure I can unsubscribe without complications. Maybe it’s my software, you think? Well, it does catch the bad guys with the same phrases and keeps them out of my mailbox. This is a war we’re not going to win and it’s unjust for those with excellent newsletters.
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