R.I.P. META

Thursday, December 5th, 2002 at 12:06 PM | Category: Meryl's Notes Blog No comments

Danny Sullivan says that META is not critical for sites to use them to get indexed on search engnies. In Death of a Meta Tag, Sullivan quotes Altavista’s director Internet search, “In the past we have indexed the meta keywords tag but have found that the high incidence of keyword repetition and spam made it an unreliable indication of site content and quality.”

Yep. Blame SPAM and those who abused the tag with keyword repetition. What next? Outlawing newsletters because of SPAM? OK, OK, this is a little extreme, but many newsletters are kicking out because of perfectly innocent words like “remove me&#148 and “unsubscribe&#148. Plenty of reputable newsletters use these and actually follow through on their promise. [Link GUUI]

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