ROI According to Jakob

Wednesday, December 11th, 2002 at 12:26 PM | No comments Category: Meryl's Notes Blog

In Improve Usability and Double Your Return on Investment, Jakob Nielsen says, “There are two big areas of improvement that would double customers’ ability to effectively use the design, thus doubling the company’s benefits from offering the features to the customers. The application must be better integrated with the website, and the Macromedia Flash design must more closely follow the principles for effective graphical user interfaces.”

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