Meryl's Notes Blog

From the company’s newsletter, “We love Google (who doesn’t?), but we have an idea to make Google even better. As good as their search engine is, the results are only as good as the search terms you enter. How can you know if “african coffee trade” is a better search than “africa’s coffee trading” when you’re doing research? You can’t possibly know, but Google can. To help you discern between different synonyms and related terms, Google could provide a way to search for slight variations of your initial query and flag the ones that differ. This mockup will help illustrate how 37signals envisions this functionality.”

What do you think of 37signal’s bold move to attempt to build a better Google?