Meryl's Notes Blog

Some projects are destined to fail because they only involve the IT team in the Web design decision making process. IT should have little involvement as their only purpose is to provide information on servers, hosting, space, etc. or taking care of purchasing of such.

It’s the marketing people that need to be involved from the get go among other teams, but that’s not the focus of this entry. Seven Conversion Rate Concepts for the Final Exam clearly explains how marketing’s role is important to the design process.

Marketing may not be able to talk tech-ese, but that’s what analysts are for… translating their business requirements into high level design, which is the in-between document (between marketing and technical). After that comes the more technical documents.

Design shops help remind marketing the site is for the users and not marketing. What marketing may like isn’t necessarily going to impress users thus enters the concept of personas and user testing. [ Originally posted in InformIT ]