Meryl's Notes Blog

A marketing support professional asks:

I have worked in a software company as a marketing support professional for the past three years. My responsibilities include making business proposals, creating marketing collaterals, and developing presentations. This is my first job and I’m ready to switch over to another company. Every time I go to an interview, I’m asked questions about goal-setting, target-setting, segment identification, and such. My present profile doesn’t identify such terms, though in every interview I’ve been asked about the same terms.

What is your definition for these marketing phrases or what advice do you have for him?

• Segment identification

• CTR (click-through rate)

• Unique selling proposition (USP)