Bad PR Sites

Wednesday, August 18th, 2004 at 7:05 PM | No comments Category: Meryl's Notes Blog

There is no such thing as bad PR, any PR is great PR. A bad PR site making this list of worst PR sites of 2004 (as far as I know, 2004 isn’t over yet) gets a little attention, but in the long run, it is going to fail its users. I won’t even cover the use of tables in any of these sites.

First victim, Red, is redecorating. So I can’t see what it’s about. Either way, it uses Flash. There is no reason for it on the home page as it will scare away the search engines, close the doors on those who use accessibility tools, and lose those who don’t have patience for “skip intro.”

Next, Bite bites. It has text problems all right. Can’t change the size. It uses images for text when it is not necessary. The colors are a hard on those who have colorblindness. The company doesn’t establish credibility as it doesn’t provide names of the people behind it. I’ll give it one point for the 10 reasons for hiring Bite.

Where is the big bad wolf to blow down Cohn & Wolfe’s front page that has no skip intro. I have to sit through it’s cutsy Flash animation. Finally pass that. Anyone want to tell me what is on the home page WITHOUT touching the mouse or keyboard? I am not up for guessing games.

Text 100, 1995 called and it wants its scrolling text back. Scrolling text is the next worse thing to have as nothing tops blink. Text is illegible. Navigation is all over the place. Enough putting it down.

Man, the logo on August.One, which is black and white, is a slow loader when it shouldn’t be. “Enter site?” Uh oh… I am in for it. I bet this means a new pop-up window. I hate it when a Web site takes control of my browser. The scrolling here is worse than Text 100. Dizzy. Must stop. Flipping channels.

Henman Communications Limited. I sweat I didn’t read the article’s comments as I just clicked on the link. Going through the site’s navigation, I’m wondering if a mime wrote the content as there isn’t much there. Certainly not to make a business decision as to whether or not to contact them.

Dynamic Solutions. Flash with annoying line all over the place. Beat it. [ Link and interesting commentary PR Opinions ]

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