Meryl's Notes Blog

The results from the Eyetrack III study have been released. This is an important study for designers to understand because it tells you where users tend to look first, second, last when on a Web page. The article provides self-explanatory graphics so you know where the higher priorty zones are located. From the looks of it, put the important stuff in the upper-left corner and work your way diagonally to the lower right-hand corner with the middle getting some priority.

If you want readers to read and not scan, amazingly using smaller type encourages this action. When writing headlines or blurbs, put keywords at or near the beginning of the phrase. Navigation at the top performed best. [ Guides ">Read more... ]