Meryl's Notes Blog

I’ve talked about the use of blogs and message boards in the past as a tool to find out what is being said about a company. It’s also helpful when doing crisis management. WSJ.com discusses mining data for marketing research.

The article talks about one incident where a company’s product has a problem and the news of it spread within a couple of days. An airline reviewed information about its check-in process and improved it based on data mining.

Word-of-mouth is powerful, no matter the format. That’s why Marqui is attempting its blogger experiment.