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Meryl's Notes Blog

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Trust

Monday, March 21st, 2005 at 7:52 PM Category: Meryl's Notes Blog No comments

How many times have you heard someone say, “Trust me”? Those are empty words unless the person has proven trustworthy through past actions. When you get a newsletter from the first time, it’s rarely possible to decide whether or not you want to continue receiving it. If it’s a bad issue—well, everyone has off days. If it’s a good one—could be luck or could be simply a grand newsletter. So you save judgment ’til after receiving a few issues.

Email newsletters help build trust—not alone, however. The company’s Web site, customer service and general all-around handling of business build trust. Trust can’t be bought and sold. For example, I shop Land’s End once in a while. They carry quality products, but I’ve sent back a couple of items because they weren’t comfortable. My daughter had a backpack with wheels from the company. I hated spending that much, but the company’s quality guarantee pushed me to buy it. Read the latest issue of
eNewsletter Journal.

By the way, the link to the Web Credibility article from the feature broke and we could not find where the recent study report went … but all of the stuff from the group is at Web Credibility Project.