Relevance

Wednesday, June 22nd, 2005 at 5:58 AM | 1 comment Category: Meryl's Notes Blog

Oh, I can relate to the conversation near the end of this article on relevancy. In a company, we had an employee ID that we used to access everything as well as identification. When you call tech support or any one for help, you entered your ID before you reached a live person. On several occasions, I had the relay operator enter in the ID because I knew the system would ask for it and it did. Then when the person came online, he would ask for my ID. “I entered it already!” This should save a step. It may look like no big deal, but every question takes time on a relay call.

The article is a reminder we need to check our processes, not only Web but offline activities, too. Customer service is often tied with Web activities. Prepare for laughter at the end of the article. It’s frustrating when I enter search keywords and then click on a result that looks good only to find out it’s garbage keywords the people behind the site put at the end of the Web page to draw people to the site. Hey, I don’t want to waste bandwidth on people looking for something I don’t have. They might think, “Oh, once she comes to our Web site, she’ll click on our ads and whatnot.” No, I am not a “free clicker.” I click with purpose. If I don’t see one relevant thing within seconds, I click the Back button.

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