Meryl's Notes Blog

In the latest MarketingProfs column, Feed a starving crowd, a reader asks about educating clients about online sales. Can you help?

Direct marketer Gary Halbert’s advice is “Look for a crowd of starving people,” which is certainly the biggest and best thing you can do to market your services online. But what if you have a starving crowd who want your services, but for you to provide true business value (i.e., attributable bottom line profit) you need to “educate” your clients that your initial work (Web traffic generation) is only the start, and conversion is the key. No doubt it’s a problem that many people encounter — how do you “educate” your clients about the online sales process in the most effective way?