Formatting Email Newsletters

Monday, August 29th, 2005 at 8:22 AM | No comments Category: Meryl's Notes Blog

Someone asked about how to format the newsletter — how much content to put in the newsletter itself, whether it should be a link, some content or all of the content. As you know, in Lockergnome you get the title and a summary. It allows you to quickly decide whether or not you want to read the rest of the article.

Every format has its fans and enemies. I share my take on this topic and leave it to you to decide what works best for you.

A reader asked about increasing survey responses. It’s a challenge. We try to provide you with questions that interest you and keep the survey short and sweet with a prize drawing as an enticement. I wish I could offer every one of you prizes for completing the survey … you know how it goes. [ Read the August issue of eNewsletter Journal ]

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