Comments on: The Body of Email Newsletters http://www.meryl.net/2005/08/the-body-of-email-newsletters/ Content on writing, tech, business, marketing, web design. Fri, 09 Jan 2009 22:23:13 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Carl http://www.meryl.net/2005/08/the-body-of-email-newsletters/comment-page-1/#comment-1191 Carl Mon, 29 Aug 2005 11:55:19 +0000 http://meryl.net/new/2005/08/26/the-body-of-email-newsletters/#comment-1191 <p>You are correct -- it depends, it depends, it depends.</p> <p>I have done split tests with my own newsletter comparing title only with link and title plus summary with link. Title only increases open rate by 7.2% and click-thru rate by a whopping 37%!</p> <p>I would never recommend anything to anyone else based on these results. But, I wouldn't accept anyone elses advice without testing in my own situation either.</p> You are correct — it depends, it depends, it depends.

I have done split tests with my own newsletter comparing title only with link and title plus summary with link. Title only increases open rate by 7.2% and click-thru rate by a whopping 37%!

I would never recommend anything to anyone else based on these results. But, I wouldn’t accept anyone elses advice without testing in my own situation either.

]]> By: marc (scrapiron)stacer http://www.meryl.net/2005/08/the-body-of-email-newsletters/comment-page-1/#comment-1190 marc (scrapiron)stacer Sat, 27 Aug 2005 00:30:08 +0000 http://meryl.net/new/2005/08/26/the-body-of-email-newsletters/#comment-1190 <p>well done baby girl, well done. :):) Marc</p> well done baby girl, well done. :):)
Marc

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