Email newsletters could fail the “test”

Monday, September 26th, 2005 at 8:27 AM | Category: Meryl's Notes Blog No comments

Before each newsletter goes out, InternetVIZ runs it through an application to check the chances of the issue getting shot into the junk folder. One of the results said, “Shouting markup.” No explanation. That was THE explanation. We figured out that it is the use of bold, headers (h1, h2, etc.) and emphasis (AKA italics). It’s frustrating to see legitimate email newsletters using misspelling tactics like fr.ee and spaham to avoid the garbage pile. Who makes these rules? Read the rant in eNewsletter Journal.

Also, the September issue of meryl’s notes newsletter is out. Get links to sites related to things geeky, webby and wordy.

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