Comments on: The Second Send Controversy http://www.meryl.net/2005/11/the-second-send-controversy/ Content on writing, tech, business, marketing, web design. Thu, 04 Dec 2008 02:16:29 +0000 http://wordpress.org/?v=2.6.3 By: Jeanne Jennings http://www.meryl.net/2005/11/the-second-send-controversy/#comment-1202 Jeanne Jennings Wed, 07 Dec 2005 18:59:03 +0000 http://meryl.net/new/2005/11/29/the-second-send-controversy/#comment-1202 <p>I don't know...</p> <p>As an e-mail recipient I shudder at the idea of double the e-mail volume I already receive, even if it's limited just to e-mails I don't open.</p> <p>As an e-mail marketing consultant, I'm thinking about costs. Re-sending, even just to the 60% or 70% that don't open on the first send, will increase the total cost of the send. Is the lift in opens/clicks/response enough to cover or justify the increased cost?</p> <p>Also...does this "double send" strategy increase fatigue on your list?</p> <p>Jeanne</p> I don’t know…

As an e-mail recipient I shudder at the idea of double the e-mail volume I already receive, even if it’s limited just to e-mails I don’t open.

As an e-mail marketing consultant, I’m thinking about costs. Re-sending, even just to the 60% or 70% that don’t open on the first send, will increase the total cost of the send. Is the lift in opens/clicks/response enough to cover or justify the increased cost?

Also…does this “double send” strategy increase fatigue on your list?

Jeanne

]]> By: Michael Leander http://www.meryl.net/2005/11/the-second-send-controversy/#comment-1201 Michael Leander Thu, 01 Dec 2005 05:56:20 +0000 http://meryl.net/new/2005/11/29/the-second-send-controversy/#comment-1201 <p>I disagree with Phil. As a matter of fact, our clients experience in Europe and SE Asia, proves that it is infact mutually benefical for sender as well as recipient to explore a "second send-out".</p> I disagree with Phil. As a matter of fact, our clients experience in Europe and SE Asia, proves that it is infact mutually benefical for sender as well as recipient to explore a “second send-out”.

]]> By: Phil Jamieson http://www.meryl.net/2005/11/the-second-send-controversy/#comment-1200 Phil Jamieson Wed, 30 Nov 2005 18:21:25 +0000 http://meryl.net/new/2005/11/29/the-second-send-controversy/#comment-1200 <p>I would NEVER venture to send our weekly GrammarTip (www.proofreadnow.com/web-optin.htm) twice! It would be a complete nuisance to our readers. I am positive they would find it objectionable. I certainly do!</p> I would NEVER venture to send our weekly GrammarTip (www.proofreadnow.com/web-optin.htm) twice! It would be a complete nuisance to our readers. I am positive they would find it objectionable. I certainly do!

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