Meryl's Notes Blog

Hollywood starts buzzing its movies long before they come out. You see a movie in the fall and its previews show movies coming out in the following summer. Book Publishers are starting to adopt the same approach. One author’s book has received mentions in magazines and blogs. Many authors send their books to reviewers at least a month before the official release. I’ve seen this firsthand as I’ve got a couple of books I’ve just finished and they’re not due out till January.

If I had a book, I’d do the same… contact bloggers, book reviewers and media that cover the same topic or industry as the book.

It’s also okay to find reviewers long after the book comes out even over a year later. I’ve reviewed many books over a year old. Not all books are outdated as quickly as software — heck, some are never outdated. [ Link Tara ]

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