Meryl's Notes Blog

Brand Autopsy: Forget RSS, We Got Bigger Issues posted this last November and I’ve been sitting on it since because I didn’t want the valuable data to get lost during the holidays. Some people are working hard to promote feeds and RSS when we really need to step back and promote blogs first.

Of course, we want news and other information rich sites to add RSS feeds so we can read them along with all of our favorite feeds. Evidence suggests most of these sites are aware of feeds as I rarely find such sites without one.

While feeds work with any kind of Web site and not just blogs, businesses need to learn about the value of blogs and that’s why blogs need to reach a bigger audience. Blogs can affect a company’s business and provide incredible insight into an industry. Learning to listen to those conversations can help a company succeed. After all, look at what happened to Kryptonite.

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