Customer Service and Loyalty

Tuesday, May 9th, 2006 at 7:48 AM | 2 comments Category: Meryl's Notes Blog

Guy Kawasaki discusses The Art of Customer Service. He offers ten tips for successful customer service. Unfortunately, all culture changes must have buy-in from the C-level executives and direct reports. And this doesn’t mean getting buy-in for earning a piece of paper that says you’re Six Sigma or CMM certified. It means living and breathing the culture… the journey, not the destination.

I’m doing an abstract on Smartsourcing, and I’m convince that U.S. companies need to switch from thinking about outsourcing to smartsourcing. The authors describe smartsourcing as “outsourcing 2.0.” The book isn’t an easy read, but it’s one that all U.S. execs should read if they want to survive the changing business environment in which companies need to adapt to the environment not the other way around. Getting off track here. Customer service. One guy who is loyal to T-Mobile lets the company get away with less-than-stellar services. But even a loyal customer can only take so much abuse. His talking about it may scare away a few potential customers. T-Mobile, in this case, violated Kawasaki’s Tip #2.

My contract with T-Mobile ends late this year and I would like to move to a Treo (I use a Palm and it’d be nice to carry a Palm and data service in one device instead of a Tungsten T3 and a Sidekick II) only the data service costs $10 more a month than T-Mobile’s. It might be worth paying this extra $10 after reading his story and going through what I did.

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