As I write an article, it’s not unusual for a commonly use cliché or phrase to pop out from my fingers and onto the monitor. I stop and try to get rid of the phrase. Why would I want to use something that’s been said so many times even if it’s a fit? I don’t. The writing becomes predictable and the readers tune out. Oops, I did it again. “Tune out.” Hmm… let’s back up and change that to “readers lose interest.” Kind of dull.
“Readers stop reading.” Eh.
“Readers clock out.” That’s a possibility.
I completed “How to Write Powerfully and Clearly,” and picked up great ideas and tips for dodging those old, tired phrases. But the hard part comes in making a habit of applying the new things I learned.
“Beyond Basic Blunders” from Writer’s Digest tackles the problem of using predictable phrases. How many times have you heard that someone was rudely awakened? Woke up bleary-eyed?
Where I wrote “tackles,” I almost used “covers” (overused) and then “addresses” (too stiff). So I relied on the Thesaurus and found “tackles.” Although, it’s been used … it’s better than the other two. I thought I had spent enough time on one word.
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2 comments
I like the information on the link “How to write powerfully and clearly” wizard academy offers alot of great courses for students or writing.
Not that it’s nice that you’re struggling, but it’s nice to see that writers also struggle with these issues. As a designer, I am always questioning the necessity of using drop shadows, textures, image treatments, color palettes, etc. when they have all been done before.
I think there is a need to step back and look at the entire composition. A pixel or color shade difference for me and a word choice for you might not even be noticed by anyone other than you and I. That’s our positive and negative nature - the designer’s and writer’s obsession with our work coupled with our egos.
If your message is clear, than the words are secondary (at least to this designer).
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