Golly! I spent too much time trying to do something that should be simple. Tried Google Earth, Wayfaring, and Frappr to create a map showing the locations of the places (hotel, services, restaurant, my house, and party spot) for a weekend-long celebration. Wayfaring wins. However, the printout of the map appears blurry. I’ve tried zooming, [...]
Customers drive marketing, not the other way around. No longer do customers accept products as designed. They expect and demand products to be molded to their needs. Just like you can’t turn a cat into a dog; marketers can’t turn a customer into a buyer by convincing them that they need product or service [...]
This problem comes and goes. When it comes, however, the problem happens a few times a day. I can’t find the pattern except maybe Internet Explorer. The programs slow to a crawl and I close each one as soon as the PC lets me. I tried to find the Microsoft Knowledgebase (kb) article that sounded [...]
The new site has been updated. How is it looking? Do the black headers work better? Or should I bring in a third color. Thank you again for any input you offer — after all, it should be easy for you not me. The icons on the right (arrow) are going to change to something flatter [...]
Get ready for serious laughing (oxymoron, I know). Vote for Signspotting’s Sign of the Year. My favorites are the McDonald’s and George Bush signs. I voted for the McDonald’s sign because the George Bush is mainly an American (Democratic) joke while McDonald’s is international. As I understand it, the word in the sign means the [...]
Little has changed in what works in writing for the Web as experts have recommended most of these tips for good writing for years. I apply the following when writing for the Web: Insert bolded sub-heads every few paragraphs for scanning. Keep paragraphs about four to six lines long otherwise when the reader loses his place, the [...]
Jakob Nielsen’s latest Alertbox discusses newsletter usability and the competition for user attention. Nilesen reports that the original findings remain true today: “email newsletters are the best way to maintain customer relationships on the Internet.” I love newsletters as a marketing tool. Done right, you provide valuable information to readers without annoying them with sales-speak. I [...]
When I switched teams to a tech writer position, my company provided me with a second monitor. At first, I didn’t like it. The cursor was driving me nuts and I was constantly moving windows. Now I can’t stand working on a computer or laptop with one monitor and wouldn’t mind a three panel monitor. Currently, [...]
You can view the design in progress. I’d value your feedback as it’s for the people who take the time to come here, not me. I’ve received the following feedback: Use a larger default font (the font can be resized with your browser) The color doesn’t fit my personality and isn’t inviting What do you think? Thanks to [...]
When wanna-be writers ask me about writing and how to become a writer, the first place I send them to is AbsoluteWrite (AW). AW’s ISP took down the site with only one hour’s notice. Writers and fans everywhere couldn’t access the forums or any of its information. All because of one woman who took her [...]