The Corporate Blogging Book Release

by Meryl Evans | Category: Books, Business, Meryl's Notes Blog 2 comments

Hearty congrats to Debbie Weil on today’s official release of her book, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (You can check out a free chapter here). I’m honored to have played a small part of her special project as I helped her with research.

Debbie provides her 5 key corporate blogging tips:

Tip #5: How to uncover your story for a corporate blog

Tip #4: Who should write your corporate blog?

Tip #3: How to address *time* – the top fear factor for corporate bloggers

Tip #2: ROI of blogging is measurable but not (usually) in dollars

Tip #1: Just do it

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It RightI owe y’all a review of the book. Though I helped with the book, I always provide an honest review. After all, anyone who reads the book can easily slam me if I’m not honest. But I can honestly say it’s a valuable resource: easy to understand, no dumbed down-speak, quick and fun read, and the perfect size.

Perfect size? What’s up with that? Some books just feel good when you hold them, and this one does. The paper, the feel of the cover, the size of the pages and cover, the binding… all of these features impact how a book feels — how easy do the pages stay open, how light it feels to hold it with one hand, and how legible the text appears to the eyes.

Thanks, Debbie, for trusting me with something so valuable.

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2 comments

  • Posted by Small Business Inspiration » Why your business needs a blog on August 8th, 2006, 12:47 AM

    […] For some quick tips on how to blog, have a look at The Corporate Blogging Book Release and for a longer bedtime read, The Beginner’s Guide to Business Blogging can be downloaded as a pdf. August 08th 2006 Posted to Publicity […]

  • Posted by Meryl.net » Blog Archive » Book Review: The Corporate Blogging Book on August 9th, 2006, 2:19 PM

    […] I rarely comment on the size, look, and feel of a book, but this one is worth mentioning. The paper on the cover has a nice feel — not your usual hardcover smooth feel — rather just a touch of coarseness in a good way. It’s lightweight and a little smaller than an average hardcover book in length and width. Occasionally, a book’s “outside” surprises me because it’s easy to hold and read — and I notice. [ More info in a past entry… ] […]

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