Archive for October 2006
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Designing Newsletters for All Email-kind
October 31st, 2006 |Recently, a client who supported Web standards worked to design her newsletters to use cascading style sheets (CSS) for layouts instead of tables. Designers cheered. Readers jeered. One problem with this approach: email clients. Outlook may dominate, but how many of us have second or third email accounts with Web-based email clients like Yahoo!, Hotmail, GMail [...]
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Vote for Me and Forward This Messages
October 30th, 2006 |Have you received a request from a newsletter or a blogger asking for your vote in a favorite, best, or some other contest? How about a request to “Forward This” newsletter in the subject line or at the top of the newsletter before you get to the goods? Does it bother you? Or am I reading [...]
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Bowled Over Gotchas
October 27th, 2006 |We have Block Spal White Pearl china for everyday use. The set comes with two different kinds of bowls: coupe cereal and rimmed soup. At first, I hated the cereal bowls that came with the set because they’re hard to fit in the dishwasher. But over time, we liked its benefits as it prevents spilling [...]
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Checking Content Readability
October 26th, 2006 |While earning my degree in education, I learned about the Fog Index, Flesch-Kincade, and other ways to measure comprehensibility. This helped us understand how to measure content to determine its reading level. Along the same lines, Denny Hatch [Link from Cincom Expert Access] introduces colleague Bob Scott. Scott uses Robert Gunning’s Fog formula to make writing [...]
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Unsubscribing to Email Newsletters
October 25th, 2006 |I was unsubscribing to emails and notifications from an email account I no longer use. One of the web sites used “Cancel” to mean unsubscribe. This could confuse the visitor because it could be mistaken for cancel the whole process and leave things as it is. “Unsubscribe” or “Remove” do the job. Another newsletter that I [...]
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Chinglish
October 24th, 2006 |The Chinglish Files defines Chinglish: “The humorous version of English that appears (often in instructions for assembling or using products) after a translation from the original Chinese (or any other language) fails to come across in ‘normal’ English.” You’ve probably seen these poorly written instructions in forwarded emails or in books from folks like Richard [...]
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Sales and the Checkout Process
October 23rd, 2006 |Last night, I was shopping on the jcp.com site because I saw a few items on sale in the store’s ad that came with the Sunday paper. According to the ad, the sale applied to the online store. JCPenney marked ALL blankets at 40-50% off. In looking for the blankets, I noticed they were not [...]
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Texas Fall Weather and No WiFi for You
October 20th, 2006 |We had a hotter and drier than normal summer in Texas this year. Believe it or not, it’s starting to get cool. On Wednesday, October 18, it dropped to a chilly 56 degrees Fahrenheit. But according to National Weather Service, it was a blazing 111 degrees. The screen shots prove it. I guess the hotter [...]
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Calendars for Web Sites
October 19th, 2006 |I manage three web sites for three different PTA groups. All use a calendar tool and while building the latest web site, I found Trumba. It was easier to use and had more powerful features than WebCalendar. So I started a new account for the other two PTA web sites and finally entered most of the [...]
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Cursive Writing Losing Hands
October 18th, 2006 |Since letter writing is becoming a rarity thanks to email, computers, and instant messaging, cursive writing also suffers from lack of use. The Dallas Morning News (here are the readers’ letters to the editor regarding the topic) reports that cursive writing practice has lost its importance. Students still learn cursive in third grade and are [...]
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