Clever Marketing with M&Ms

Thursday, November 2nd, 2006 at 9:36 AM | Category: Meryl's Notes Blog 1 comment

Yesterday, I spent too much time trying to find all 50 dark movies in the Bosch-style painting at MMS.com. I figured I should put my wasted productivity time to good use here.

I’m not even a fan of horror films and I just had to find all of the movies. Though not a horror film person, I enjoy Alfred Hitchcock‘s movies and there are some in the painting. I got stuck after finding 36 movies and knew I couldn’t quit until discovering all 50. So I searched the Internet to speed my efforts.

Many sites pointed to the puzzle and it had plenty of Diggs. Thanks to Digg, I finished the puzzle and could get on with work. Turned out that I would’ve never found the remaining movies without help. Before clicking on the Digg link, be warned there are no hints — just straight answers. mms dark1 Clever Marketing with M&Ms

Mars took a creative approach with this campaign especially since it chose “dark” movies. Not only did the company tie it in with the release of its dark M&Ms, but also close to Halloween. Will people buy dark M&Ms as a result? Or maybe just their favorite? Don’t know, but I tell you M&Ms were on the brain for a long time (and obviously still is as I’m writing about it). I’ve got a lot of M&Ms from Halloween, so I won’t buy them soon. Mars should do another puzzle using “sweet” movies.

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1 comment

  • Posted by Dawn Goldberg on November 22nd, 2006, 9:09 AM

    If I hadn’t felt neurotically pressed to catch up on over 400 blog postings, I would have never found this post. Neuroses are good for some things, it seems.

    I know we’re supposed to be thinking about how grateful we are as tomorrow is Turkey Day, but I’ve always had a thing for horror movies. The game is right up my alley.

    First of all, let me just say that I’m thrilled that M&M’s makes dark chocolate M&M’s. Dark M&M’s came out when Revenge of the Sith was released; you could choose your allegiance to the dark side M&M’s or the Force M&M’s. Months after the movie was passe, I was looking for the dark side (I pledge my life to the dark side if dark chocolate is involved – just joking – mostly!) M&M’s, and eventually they disappeared.

    Imagine how happy I was to find holiday dark chocolate M&Ms! I bought four bags and one bag of obligatory milk chocolate for my husband. I hope dark M&M’s stay for good!

    So to answer your question, I buy dark M&M’s because dark chocolate is my favorite!

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