Marketing with Contests

Wednesday, December 20th, 2006 at 7:59 AM | Category: Meryl's Notes Blog No comments

One of the more enjoyable ways to market is by holding contests. They’re fun, they encourage folks to spread the word, and they make a few people happy. Imagine my surprise when I saw a package from DeveloperOne on my doorstep yesterday. I didn’t remember ordering anything. I opened it and found a lovely and professional holiday card with the note, “Meryl, congrats on your prize!”

It clicked that I had entered the Developer One Holiday Traditions Giveaway! The company asked for stories of favorite traditions. My prize? Wisconsin’s famous product: Cheese. I received cheese in the shape of beer mug and a package of beer bread mix. The mobile software company is located in Milwaukee.

developerone Marketing with Contests

The best contests are the ones that fun for everyone. I had fun trying to think of a simple tradition while I assume DeveloperOne enjoyed reading the stories. Some contests are a burden requiring more work or giving away more information than needed. A few provide extra credit if you forward the contest information to a friend. The company gets more names while the contestant gets more entries.

I’ve been playing 1FunThing, but it took too much time. The questions are challenging and I spent more time that I should have in seeking the answers. I’m stuck on #32 and need four more to complete the tour, but #32 killed me. It was fun, frustrating, and takes too long.

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