Comments on: Writing Effective Press Releases

By: Jason

Jason — Sat, 26 Apr 2008 11:36:40 +0000

I agree with you, press releases are not dead. Old style press releases may be dead, but the new media type is not dead. I have seen a good press release go viral and bring in thousands of visitors to a website. Its all in how well the thing is written and who it targets.

Jason’s last blog post..Write a Press Release for Google and Yahoo!

By: Here’s your advice for writing effective press releases : David Airey :: Creative Design ::

Fri, 25 May 2007 15:09:48 +0000

[...] Writing Effective Press Releases is an article by Meryl K. Evans that deserves a mention (please look beyond the first sentence which doesn’t make much sense). Meryl states: Get to the point in the first sentence and title. I want to know right away what the press release is about otherwise “Delete.” [...]

By: Glenn Selig

Glenn Selig — Fri, 23 Mar 2007 14:50:12 +0000

Writing a press release is an art. It’s not something easily learned. You got it. Or you don’t.
Is making a peanut butter and jelly sandwich cooking? Sure you can use a formula or the like and it will look like a press release from far. But that rarely cuts it.
When you send out a press release you want it to stand out. Otherwise it won’t get noticed.
Sometimes you need a pro. And this is one time having a pro do the job–pays off.

By: Joan Stewart, The Publicity Hound

Joan Stewart, The Publicity Hound — Thu, 22 Mar 2007 03:33:57 +0000

Your comments are right on the mark.

So many press release writers forget that the release must not only read well, but it must be easy to read. That’s why your suggestion about bold-face, use of bullets, white space, etc. is helpful.

As a publicity expert, I get dozens of questions every week about press releases. That’s why I created a free tutorial called “89 Ways to Write Powerful Press Releases.”

It’s a long course. But it teaches people how to write press releases not only for humans, but for the search engine spiders. You can opt in at http://www.PublicityHound.com/pressreleasetips/art.htm