Archive for April 2007
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Writing How Tos and Round-ups
April 30th, 2007 |Been busily writing a lot of how tos and I do a monthly column with a round-up of new and updated mobile software. It’s easy to write these types of articles, but they do present a challenge: repetition. As I write them, it feels like I’ve said the same stuff many times before with the [...]
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How to Build High-converting Subscription Pages
April 27th, 2007 |When I find my way to a Web site, I may have gotten there through a search engine or through a link from a colleague or Web site. After I’ve scanned the content and fiddled around in the pages, the site may impress me if the information proves valuable. What do I do then? The possibilities: [...]
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Working with Link Styles
April 27th, 2007 |For a brief time, I used the same color for my links and visited links. BAD move. I didn’t realize how much I relied on visited link colors until I went to a Web site that didn’t give visited links a unique color. As you know visited links let users know they’ve already been there. [...]
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Advice from a Long-time Freelance Writer
April 26th, 2007 |Yuwanda Black wrote a two part (scroll down in both links) article sharing her 19 years of experience as a freelance writer. She shares wonderful insight that I’ve discovered in the past few years. Here is her list with my comments on some items: Staying abreast of technology is crucial: Lucky this [...]
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Directions from New York to Paris… GoogleStyle
April 25th, 2007 |Google maps the route from New York to Paris, France. Anyone know someone who can handle Step 24? “Swim across the Atlantic Ocean for 3,426 miles.” Thanks for the laugh, Google. You can play with other countries separated by the waters. Not all of them worked. New York to London did.
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Prayers for Dad
April 24th, 2007 |My dad went into the hospital last week and left on Saturday. He went back in the hospital yesterday. So I wanted to dedicate a post to his recovery — he has a long road ahead of him. One thing I am grateful for is that I never thought, “I wish I had spent more [...]
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Headlines in E-mails and Newsletters
April 23rd, 2007 |E-mail experts advice for e-mail subject headlines typically advise one of the following two ways: Write short and catchy headlines in the Subject to entice people to read the e-mail. Use the same headline in the Subject to stay consistent and make it easier for filtering. Both work. In my little e-mail newsletter, I use the same headline [...]
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Bad English in Beijing Gets Official Attention
April 20th, 2007 |A sign in Beijing’s airport says, “Careful Landslip Attention Security.” With the Olympics coming to Beijing in 2008 and over 500,000 foreigners, officials promise to take care of the bad grammar according to this CNN article. They’ve gone so far to ask for help from the public to watch for poor grammar. Other poorly translated [...]
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Easy Rebates
April 19th, 2007 |Mail-in rebates — especially for small amounts — may be tedious, but I do them. Some are too complicated and require buying four items from a list. But I won’t pass up a rebate for $75, which Amazon offers for Macbooks. Amazon.com Rebate Center simplifies the process of getting a rebate. All done online. A [...]
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Blog vs. Post/Entry
April 18th, 2007 |Talk about confusing. MySpace says, “Post new blog.” You click “Post Blog” button after writing the entry. A business magazine recently encouraged readers to add a blog. In this case, it was talking about adding an “entry.” A new entry can’t be defined as a new blog. A blog consists of entries. Entries consist of words [...]
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