Mission Statements That Mean Nothing

Thursday, April 5th, 2007 at 10:14 AM | Category: Business, Language, Marketing, Meryl's Notes Blog No comments

Mission statements are a waste of time. I’ve been handed statements on credit card style cards, but they never stuck with me. The words were just jibber jabber. I covered this in a detailed post on visions, missions, positioning…

And dug up this article on elevator pitches I wrote that appeared in a defunct newsletter.

Might be time to re-think that statement, whatever you call it.

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