Comments on: Headlines in E-mails and Newsletters http://www.meryl.net/2007/04/headlines-in-e-mails-and-newsletters/ Content on writing, tech, business, marketing, web design. Tue, 02 Dec 2008 00:32:38 +0000 http://wordpress.org/?v=2.6.3 By: Michael A. Stelzner http://www.meryl.net/2007/04/headlines-in-e-mails-and-newsletters/#comment-226208 Michael A. Stelzner Tue, 24 Apr 2007 14:13:29 +0000 http://meryl.net/2007/04/23/headlines-in-e-mails-and-newsletters/#comment-226208 <p>Hi Meryl;</p> <p>I have found the following to be very effective</p> <p>SUBJECT: [Newsletter Name] Catchy title</p> <p>I used to simply include WhitePaperSource Newsletter in the subject line and in the beginning it worked.</p> <p>However, over the years I say a decline. so I decided to adopt the above strategy and I saw my reads go up significantly.</p> <p>I would be interested in your split test results Meryl.</p> <p>Mike</p> Hi Meryl;

I have found the following to be very effective

SUBJECT: [Newsletter Name] Catchy title

I used to simply include WhitePaperSource Newsletter in the subject line and in the beginning it worked.

However, over the years I say a decline. so I decided to adopt the above strategy and I saw my reads go up significantly.

I would be interested in your split test results Meryl.

Mike

]]> By: Leo Web Design http://www.meryl.net/2007/04/headlines-in-e-mails-and-newsletters/#comment-222957 Leo Web Design Mon, 23 Apr 2007 15:20:41 +0000 http://meryl.net/2007/04/23/headlines-in-e-mails-and-newsletters/#comment-222957 <p>Be careful that the subject line isn't too catchy or it may seem spammy at quick glance and not get opened. Identifying yourself in the subject line is more effective IMO because it quickly lets the reader know that that yes, it's a "friendly face"!</p> Be careful that the subject line isn’t too catchy or it may seem spammy at quick glance and not get opened. Identifying yourself in the subject line is more effective IMO because it quickly lets the reader know that that yes, it’s a “friendly face”!

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