Archive for April 2007
-
Mission Statements That Mean Nothing
April 5th, 2007 |Mission statements are a waste of time. I’ve been handed statements on credit card style cards, but they never stuck with me. The words were just jibber jabber. I covered this in a detailed post on visions, missions, positioning… And dug up this article on elevator pitches I wrote that appeared in a defunct newsletter. Might be [...]
-
Pitches: Lessons in What Not to Do
April 5th, 2007 |Mission statements, vision statements and goals: Where is it written they have to use fancy words and be a mile long? If they aren’t memorable, how can you expect your employees to implement them and your prospects to understand your objectives? Most of us struggled to determine which message each company’s CEO pitched. Many of the [...]
-
Monarch: The Butterfly King PC Game Review
April 4th, 2007 |With a breathtaking interface and smooth visuals, this match three game reflects the Celtic culture and the enchantment behind the storyline. As king of the butterflies, you fight an evil wizard who has captured 16 butterfly friends and taken most of the king’s power. Those familiar with Big Kahuna Reef will recognize it here. While the [...]
-
White Paper Effectiveness
April 4th, 2007 |When done right, white papers are an effective marketing tool. Michael Stelzner, author of Writing White Papers, reports on his findings in the White Paper Report ($49) based on input from almost 600 white paper writers. First, should businesses bother with white papers? I admit that I’ve downloaded many free reports, white papers such and I [...]
-
March Madness T-Shirt Blooper
April 3rd, 2007 |A friend emailed me this blooper of West Virginia’s NIT championship t-shirt. Someone wasn’t paying attention at the t-shirt company. At least the designer remembered the “A” on the end. Think the team got free replacements?
-
Linked Text
April 2nd, 2007 |In creating links, I try to give context to the words contained within the link. Sometimes it doesn’t work and I end up using something awful like “click here” or “article” as the linked words. Online Copywriter references W3C’s recommendations for linked text. I could’ve wrote “W3C provides recommendations for linked text.” In this case, would [...]
Newsletter
Search and archives
-
Popular site tags
-
Categories
Blogroll
- Backup Brain
- Big Pink Cookie
- Blogcritics
- Brainstorms & Raves
- DFW Blogs
- Digital Web
- Gary Turner
- Life of a One-Man Dept
- Meryl Yourish
- Meyerweb
- Michael Stelzner
- molly
- Mostly Risible
- Nick
- PSJ
- Sapphire Intrigue
- Shutterblog
- Simplicity
- The Golden Pencil
- The Perfect Customer Experience
- The Shifted Librarian
- web-graphics
- Webstandards
Other stops
Recommended
Sponsors
All Content © Copyright 2008 Meryl.net. This work is licensed under a Creative Commons License.
Privacy Policy | Thanks to Blue Flavor | Valid XHTML and CSS
