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Listing Partners on Web Sites

Wednesday, May 16th, 2007 at 8:30 AM Category: Business, Marketing, Meryl's Notes Blog, Tech, Writing 1 comment

I’ve noticed a growing trend of businesses listing their partners on their Web site. A great idea, but are they doing it right? Think about the sites that list their partners. How do they do it? Just list the logo, name and link to the site? Or do they take the time to share a brief overview about the partner?

Partnerships don’t happen instantly. So a site should invest the time and space to a partner. A simple paragraph or two about the partner and what the company has done for the business works fine.

I’ve been wanting to add a recommendations page on this site — but haven’t figured out how to make the structure work with the site. This page would list companies and products I recommend, and maybe partner with along with a paragraph or two about each. Blue Flavor lists me as a strategic partner and includes a bio.

Here’s one example of partners done right. Bizanga took the time to write about its many partners. The company relies on the technologies of these partners. Thus, prospects will want to know who they are and what they’re about.

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1 comment

Posted by Leo Web Design on May 21st, 2007, 12:55 PM
Bizanga wrote about their TYPES of partners, not the partners themselves. This is fine, but doesn’t tell who they are. This is a good strategy if your partners tend to change. You don’t have to worry about outdated content and looking like you are fickle to those that don’t know the details.