How To Brainstorm Domain Names

by Meryl Evans | Category: Business, Language, Links, Meryl's Notes Blog, Writing 1 comment

On occasion, I get an assignment from a specific client that includes brainstorming company names as well as finding potential matching domain names. Lifehack has a nice article on How To Brainstorm Domain Names. When I brainstorm names that need domain names, here are things I keep in mind:

* Avoid words where the end of one word is the same as the start of the next word. Car racing, for example. This would translate to When recalling a domain name, I debate whether it’s or

* Put the domain name together and make sure the URL doesn’t look like an embarrassing URL. Bet you’ve seen a “forward this e-mail” that listed funny domain names like (Experts Exchange) and (Pen Island). Innocent and good names, but not so good URLs!

* Skip dashes, if possible. URLs with dashes have received a bad name because of spam sites. However, many wonderful sites use dashes like This site came out long before spammers got the idea to abuse the dash.

* Check the spelling. Is it hard to spell?

* Add another word, if you already have a company name where someone else already registered the domain name. If you’re ABC Painters, try adding a word such as “abcpaintersdallas” and “abcpaintersinc”. Obviously, a painting business would want to drive locals to its site, so adding a geographical name can help with search engines.

* Make the thesaurus your friend. Sometimes you discover a better word for something that represents your business. Coffee, java, and cafe are commonly used in coffee shops, so using a thesaurus to find something different might yield great results.

What URL naming dos and don’ts do you have?

Tags: ,

Subscribe to this here blog: RSS or E-mail

1 comment

Post a comment (or leave a trackback)

RSS Subscribe to be notified when new comments are added.

  • Categories

    • Archives

    • May 2014
    • March 2014
    • January 2014
    • November 2013
    • October 2013
    • September 2013
    • July 2013
    • June 2013
    • May 2013
    • February 2013
    • December 2012
    • October 2012


    • Connect with Meryl

        Follow meryl on twitter Connect on LinkedIn Connect on Facebook Connect on pinterest Connect on Google Plus
    • Recommended