Meryl's Notes Blog

Past entry, Taglines, Marketing and Branding Haikus, touches upon taglines and what they are. But today’s discussion looks at whether a business needs a tagline. Ilise Benun of Marketing Mentor believes not every company needs a tagline, but they’re helpful when a company’s name doesn’t give prospects an idea of what the business does. That’s my belief, too.

meryl’s notes blog alone doesn’t tell you right away what this blog covers, so I added a tagline beneath the blog name to address that. My business name is meryl.net, again it tells you nothing. So I have a header that says “Content that inspires and informs” to give you the idea I do something with content that leads to results.

I also put “writing * editing * research” beneath meryl.net on business cards and e-mail signature. I’d like to use it on the meryl.net home page, but there isn’t a logical place for it without overcrowding the page. I don’t think it would be better to have than “Content that inspires and informs.”

The challenge in writing the perfect tagline is creating one that’s specific and not too general. “Content that inspires and informs” might not be specific enough, but it was better than the one I had before and I’ve yet to come up with a replacement.