Comments on: Business Taglines: Useful or not? http://www.meryl.net/2007/07/business-taglines-useful-or-not/ Content on writing, tech, business, marketing, web design. Thu, 20 Nov 2008 22:02:16 +0000 http://wordpress.org/?v=2.6.3 By: Meryl http://www.meryl.net/2007/07/business-taglines-useful-or-not/#comment-383484 Meryl Tue, 31 Jul 2007 13:41:27 +0000 http://meryl.net/2007/07/19/business-taglines-useful-or-not/#comment-383484 <p><a href="http://app.e2ma.net/app/view:CampaignPublic/id:2161.675868361/rid:bb4d4f780cb19687231ff982e21c2cda" rel="nofollow">Ilise recommends</a> asking yourself three questions when creating a tagline:</p> <ol> <li><p>Does the tagline reflect a benefit to the audience rather than a feature of your business?</p></li> <li><p>Does the tagline differentiate your business from your competitor's?</p></li> <li><p>What do you offer that your prospects think they need?</p></li> </ol> Ilise recommends asking yourself three questions when creating a tagline:

  1. Does the tagline reflect a benefit to the audience rather than a feature of your business?

  2. Does the tagline differentiate your business from your competitor’s?

  3. What do you offer that your prospects think they need?

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