Comments on: Freelancing Mistake: Limiting Clients http://www.meryl.net/2007/08/freelancing-mistake-limiting-clients/ Content on writing, tech, business, marketing, web design. Thu, 04 Dec 2008 19:08:45 +0000 http://wordpress.org/?v=2.6.3 By: Matthew Stibbe (Bad Language) http://www.meryl.net/2007/08/freelancing-mistake-limiting-clients/#comment-385125 Matthew Stibbe (Bad Language) Thu, 02 Aug 2007 21:03:22 +0000 http://meryl.net/2007/08/01/freelancing-mistake-limiting-clients/#comment-385125 <p>These are good suggestions. For my part, I find running free, useful seminars about writing for business people is very effective. Almost all my work this year has come from that. More marketing tips in today's post on my blog: Ten (free) ways to get more business (http://www.badlanguage.net/?p=509). I'm going to add your post into mine as a must-read because you add some suggestions that FreelanceSwitch and I didn't cover. Thanks.</p> These are good suggestions. For my part, I find running free, useful seminars about writing for business people is very effective. Almost all my work this year has come from that. More marketing tips in today’s post on my blog: Ten (free) ways to get more business (http://www.badlanguage.net/?p=509). I’m going to add your post into mine as a must-read because you add some suggestions that FreelanceSwitch and I didn’t cover. Thanks.

]]> By: Cristina Favreau http://www.meryl.net/2007/08/freelancing-mistake-limiting-clients/#comment-384928 Cristina Favreau Thu, 02 Aug 2007 14:25:55 +0000 http://meryl.net/2007/08/01/freelancing-mistake-limiting-clients/#comment-384928 <p>Meryl, I agree with everything you say here.</p> <p>I'm glad you stressed the importance of consistent marketing, especially when things are busy or are going well in your business.</p> <p>What's interesting is that all, except one, of the marketing strategies you listed are the top 2 most effective marketing strategies for professional services CJ Hayden outlines in her book "Get Clients Now!". They are the most effective, because they offer a high-touch (outreach) approach and increase your credibility.</p> <p>Point #3 falls under one of 2 categories: If you're blogging, it falls under the Writing category (this strategy falls in the middle because, while it increases your visibility and credibility, you're not reaching out directly to your audience) If you're talking strictly about your website, it falls under the Advertising banner (which is the least effective marketing strategy for entrepreneurs in the service industry, because it offers you visibility only).</p> <p>Thanks so much for sharing and for helping your readers understand that marketing has nothing to do with the hard sell, but it's about building and maintaining relationships on a consistent basis.</p> <p>I've added your blog to my faves.</p> Meryl, I agree with everything you say here.

I’m glad you stressed the importance of consistent marketing, especially when things are busy or are going well in your business.

What’s interesting is that all, except one, of the marketing strategies you listed are the top 2 most effective marketing strategies for professional services CJ Hayden outlines in her book “Get Clients Now!”. They are the most effective, because they offer a high-touch (outreach) approach and increase your credibility.

Point #3 falls under one of 2 categories:
If you’re blogging, it falls under the Writing category (this strategy falls in the middle because, while it increases your visibility and credibility, you’re not reaching out directly to your audience)
If you’re talking strictly about your website, it falls under the Advertising banner (which is the least effective marketing strategy for entrepreneurs in the service industry, because it offers you visibility only).

Thanks so much for sharing and for helping your readers understand that marketing has nothing to do with the hard sell, but it’s about building and maintaining relationships on a consistent basis.

I’ve added your blog to my faves.

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