The New Waxy Logo

Wednesday, September 19th, 2007 at 7:36 AM | 3 comments Category: Business, Marketing, Meryl's Notes Blog

I hadn’t planned on mentioning the new logo, but Andy Mason convinced me. He said he reads the blog through another client rather than on the site. When he left a comment for another entry, he discovered the new logo. So he suggested mentioning the new logo so those reading blog entries in a reader or other application know about it especially since I showed you three candidates.

I’m happy with the logo because it translates well to different media (favicon, business cards, printed note cards and so on). The previous one was lovely, but didn’t translate well for print and I was tired of the favicon I created (well, it wasn’t too creative).

This time, I used HTML-Kit’s FavIcon from Pics tool to create the favicon (Thank you, HTML-Kit!). The M could be stronger, but what can you do with a teeny 16×16 pixels?

If the site changes colors for whatever reason, it’ll be easier to change the seal color. It won’t be strange since seals come in different colors.

Logo Design Works impressed me. Two people worked on the design and they were one of the fastest and most effective designers I’ve worked with. The company has an excellent process in place and listens to customers. I wasn’t an easy case since I didn’t know what I wanted and they did the whole thing within a few days (not counting the time I had to make up my mind).

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3 comments

  • Posted by: Dawn Goldberg on September 19th, 2007, 7:40 AM

    I like the new logo. The seal makes you look official! And I love the red!

    Take care,
    Dawn

  • Posted by: Andy Mason on September 19th, 2007, 9:04 AM

    I finally got to see the new favicon when I cleared my cache. I had tried using Ctrl+F5 to refresh in FireFox, but that didn’t affect the favicon. I think the new favicon is a BIG improvement. I wonder whether the tiny version of the calligraphic ‘M’ would stand out better if you edited the source image that you feed into HTML-Kit’s Favicon from Pics to remove the excess wax,just focusing the image on the ‘M’ and the red disc around it?

    Good find on this automatic favicon generator, by the way! In the past I had paid someone to create my favicon for me, and this automated tool does an excellent job!

  • Posted by: Meryl on September 19th, 2007, 10:05 AM

    Tried breaking up the seal and making the M thicker and lighter for the favicon. Still looks bad in 16×16. It looks great in 32×32.

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