How Lenovo Outdoes Apple with an Ad

by Meryl Evans | Category: Business, Links, Marketing, Meryl's Notes Blog, Tech 4 comments

I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words.

But not one to let commercials sway me without research, I wondered how many attachments MacBook Air owners realllllly use. Lenovo smartly added attachments of products it has in its ultraportable Thinkpad X300 to the Mac Air to make people think thinner isn’t always better — you sacrifice some things.

Just looking at the two computers, the Mac Air still wows with its thinness. I found a twitterfriend who owns a Mac Air FabGal — check out our twitversation:

FabGal: Sorry, but mah MacBook Air could kick that ThinkPad’s ass. And also? It’s shiny! And silver! And my preshus. (drool)

Me: Mac Air does still look wowie wow wow. What do you add on to it regularly?

FabGal: I haven’t added anything to it so far. Everything transfered from iBook wirelessly. Am thinking of a superdrive, though.

So there you have it. One owner who doesn’t even have anything on her Mac Air. So seriously, how many Mac Air owners buy attachments and use them regularly? One attachment might not be so bad.

Nonetheless, the message comes through powerfully and will likely sway Windows users not to make the switch to a Mac … not just yet.

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