How Lenovo Outdoes Apple with an Ad

by Meryl K Evans | Category: Business, Links, Marketing, Meryl's Notes Blog, Tech 4 comments

I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words.

But not one to let commercials sway me without research, I wondered how many attachments MacBook Air owners realllllly use. Lenovo smartly added attachments of products it has in its ultraportable Thinkpad X300 to the Mac Air to make people think thinner isn’t always better — you sacrifice some things.

Just looking at the two computers, the Mac Air still wows with its thinness. I found a twitterfriend who owns a Mac Air FabGal — check out our twitversation:

FabGal: Sorry, but mah MacBook Air could kick that ThinkPad’s ass. And also? It’s shiny! And silver! And my preshus. (drool)

Me: Mac Air does still look wowie wow wow. What do you add on to it regularly?

FabGal: I haven’t added anything to it so far. Everything transfered from iBook wirelessly. Am thinking of a superdrive, though.

So there you have it. One owner who doesn’t even have anything on her Mac Air. So seriously, how many Mac Air owners buy attachments and use them regularly? One attachment might not be so bad.

Nonetheless, the message comes through powerfully and will likely sway Windows users not to make the switch to a Mac … not just yet.

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4 comments

  • Posted by Jon Peltier on May 6th, 2008, 10:19 AM

    The Mac ads themselves are very deceptive. According to the ads, you might as well get a Mac because all your MS Office files work just fine on the Mac.

    This is an outright lie. If any of these Office files uses VBA for any reason, or if the user has any add-ins (which use VBA), that VBA will fail on MacOffice 2008, because VBA support was discontinued in this version of MacOffice.

    Jon Peltier’s last blog post..Column Chart to Replace Multiple Pie Charts

  • Posted by Meryl on May 6th, 2008, 10:32 AM

    Interesting report, Jon. I wonder how many — on average — files have VBA in them?

  • Posted by Jon Peltier on May 6th, 2008, 11:45 AM

    I’m not sure how many files contain VBA. On my computer, probably 50% of the Excel files do (but then, I write these routines for a living), and my normal.dot Word template has some routines I’ve written over the years to help me reduce the pain of repetitive tasks.

    I don’t know what the breakdown is for a “typical” user. Many business users have their favorite add-ins, which all rely on VBA. Many companies also distribute add-ins in house, and some companies are moving towards .Net for Office automation, which is also unavailable on Macs. I don’t think Apple is seriously marketing to the business users, though, mostly home and school users, who are less likely to install add-ins.

    Jon Peltier’s last blog post..Column Chart to Replace Multiple Pie Charts

  • Posted by Carl on May 7th, 2008, 2:12 AM

    Well in regard to Office it is hardly Apples fault… Up until the latest version Microsoft has promised to keep Office fully cross-platform, but that doesn’t seem like a priority anymore. This could be to try and get Apple to stop developing and touting iWork.

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