Google Me!

by Meryl K Evans | Category: Business, Marketing, Meryl's Notes Blog, Tech 6 comments

The winner of Seth Godin‘s $800 DVD set from How To Add Colour To A Grey Day entry as selected by Random.org

Yvonne Russell! Congratulations, Yvonne!

And the winner of the addicting First Class Flurry from Assorted Blogging History Lessons entry as Random.org went to work again…

Karen Swim! Congratulations, Karen!

No, no… I’m not asking you to Google me. You’re going to do it anyway, aren’t you? Ted Demopoulos contributes this entry and the title fits. I met Ted, I believe, either from doing a book review or commenting on one of his entries that led to doing the book review. It’s a case of the chicken or the egg — but I forget which.

Since then, he invited me to contribute to his book, What No One Ever Tells You About Blogging and Podcasting and we’ve gotten to know each other over time. Don’t believe what he says about being the most boring blogger. Not at all, but good publicity!

This entry’s prize are Airport Mania: 2 copies (1 Mac and 1 PC) and one copy of Andy King’s upcoming Website Optimization. Here’s its companion site. Just leave a 30-word comment on this post by June 20 to get an entry for a drawing. Be sure to include “Mac” or “Win” in your comment so you’re up for the right version of the software.

Google Me!

You’re being googled all the time — hopefully the results are positive.

People google you before they meet with you, they google you before hiring you, they google you if they may be working with you, they google you if you’re dating their sister.

Potential clients always google me, my mailman has googled me, my kid’s teacher and even my wife have googled me! And if people really care or are Internet savvy, they will do more than simple search engine lookups.

What shows up when you google yourself? It’s good to know what others are seeing about you.

If you have a common name and nothing comes up, try what others will try; google your name plus other identifying information. Do you work for IBM? Then googling “yourname IBM” may turn up interesting results. Are you a viola player? Then googling “yourname viola” may be the ticket. Do you live in Fresno? Then googling “yourname Fresno” may work.

So what is your name anyways? If it’s a common name you might change it slightly, for example also use your middle name. Although ‘Ted Demopoulos’ is fairly uncommon, if it were a common name I could choose to use ‘Ted Demetrius Demopoulos’ for my business card, resume, email, and other locations as appropriate, making myself much easier to google.

What if there really is nothing online about you? From the privacy standpoint, that might be good, but if you’re looking for a job, trying to date, or maybe think you have career, people googling you might wonder why nothing shows up. Are you legit? Do you really exist? Maybe you’re a complete flake or serial murderer?

Fortunately there are several easy and free or cheap ways to establish an effective internet presence. Here are three quick ideas:

  • Join LinkedIn.com, a free business networking site, and setup a profile. Google and the other search engines love LinkedIn.
  • Leave intelligent comments on blogs in your niche. Make sure the comments are intelligent and add to the conversation, and use your full name so the search engines can find your comment.
  • Review books in your professional area on Amazon.com Google Me!. This is also free, and Amazon will let you create a profile about yourself, and the search engines will index it.

Of course you could also start a Website, even a simple one-pager about yourself, start blogging, or write articles online – Web masters are always looking for content. These techniques are very effective at establishing an effective internet presence, although they take some effort.

Your online presence is only going to become more important. You had best know what shows up when other people google you, and ideally you’ll create positive content using some of the techniques mentioned above to show you in a correct and positive light.

About the author: Ted Demopoulos is the author of the upcoming book Google Me. For a preview, including his free ebook Effective Internet Presence, Now required for success in business and life, visit www.EffectiveInternetPresence.com.
For more on Ted, visit his blog, Blogging for Business, home Web site, or (you guessed it) google him

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6 comments

  • Posted by Karen Putz / DeafMom on June 16th, 2008, 8:33 AM

    I’m always amused at the search terms that people use to find my blog. I get the biggest laugh when I see the ones who Google “Steak ‘n Shake Coupons” and end up at Deaf Mom World. Ironic, eh?

    Also, with a name like Putz– that leads to some interesting searches too!

    Karen Putz / DeafMoms last blog post..What I Learned From… My Dog

  • Posted by Yvonne Russell on June 16th, 2008, 8:51 AM

    Hi Meryl
    Thank you so much for the DVD’s and thanks to Seth Godin too.

    I’m thrilled to have won this great prize, and look forward to viewing them.

  • Posted by Meryl on June 16th, 2008, 9:13 AM

    Ain’t that the truth, Karen? Both of my blogs (deaf one, too) get people who were searching for terms that I most certainly don’t write about.

    I imagine you have a lot of fun with your last name.

  • Posted by Joanna Young on June 16th, 2008, 10:43 AM

    I’m very happy that two of my best blogging friends have one prizes, and that Yvonne won a prize by commenting on my post! I’m afraid I’m feeling so good about this I’m not even going to go and google myself… okay, well maybe later :-)

    Joanna

  • Posted by Karen Swim on June 17th, 2008, 7:15 AM

    I am tickled pink that I won, thank you! I was even more thrilled to see that my dear blogging friend Yvonne won! Ted, there was a time I did not google myself. I now realize how important it it to manage your online identity. I use Addictomatic to manage my company and personal identity, in addition to setting up Google Alerts for both. I have found improper uses of my company name (people using it to sell porn or put listings on Craigslist) and I have had to take action. It also keeps me in touch with what others are saying about me. Googling yourself is good advice. Now off to google….

    Karen Swims last blog post..Achieve A Lot with Just A Little

  • Posted by Meryl on June 17th, 2008, 7:30 AM

    Karen, thanks for pointing out the non-ego benefits of searching for your name — perhaps, it’ll make the rest of us feel better about admitting we track our names.


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