Community Mottos and Nicknames. Sure, most of us know Philly is the City of Brotherly Love, but did you know Fort Worth (my hometown) is “Where the West Begins” and “Cowtown”? Believe it or not, few of us wear cowboy boots and hats.
Profiling Your Target Market: Shame on me… this place targets a broader audience than it should, but I’m OK with it and I hope you are, too.
Fly over the mountains. Watch out… people who get dizzy easily (me) might not want to do it for more than a few seconds. Let your cursor do the piloting.
How elderly people see television remotes: At least, for the next 20 or so years. By then, us elderly folk will be pros and unafraid. Instead, we’ll be afraid of anything that’s not battery- or electric-powered.