Comments on: Numbers as Brand Names

By: Jd

Jd — Sat, 01 Nov 2008 19:39:02 +0000

Java versioning/naming drives me nuts... for whatever reason, Sun doesn't want to leave the version 1 moniker. Java 2 was 1.2, Java 5 was 1.5, Java 6 is 1.6.

What ever happened to major.minor.revision??

By: Meryl

Meryl — Mon, 20 Oct 2008 11:31:00 +0000

But if Audi wants to attract new buyers -- it confuses the rest of us. I don't know what an A car looks like at all, much less A1, A3, etc.

I saw two cars next to each other yesterday. There were the same except one was a 300 and the other a 350. Now, I can't remember if they were Lexus or Infiniti. I just noticed the numbers and couldn't tell a difference from the outside.

By: Janet Johnson

Janet Johnson — Mon, 20 Oct 2008 02:56:17 +0000

I think the Audi car family has done a wonderful job using numbers to define their place in the product lines.

I had an A3 and just moved to an A4, for example. There’s an A5, an A6, A7 and A8. I’m not sure whether there are A2s in the US, but believe there are in Europe.

As in any brand, once you’re a buyer, you adapt to, and become familiar with, their nomenclature system… don’t you think? You’ve got to have that basic emotional connection to ‘get’ the difference between a Lexus and an Infiniti, a BMW 3 series and a BMW 7 series, and all that that means.

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By: Meryl

Meryl — Tue, 14 Oct 2008 21:39:57 +0000

Thanks for pointing to the discussion, Jon. It’s good to gain more insight into the topic.

By: Jon Peltier

Jon Peltier — Tue, 14 Oct 2008 12:51:49 +0000

Ed Bott discusses Windows version numbers:

Why is it called Windows 7?
http://www.edbott.com/weblog/?p=2161

Windows 7 should really be called Windows 6.1, according to his calculations.

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