Mommy, Where Do Clients Come From?

by Meryl K Evans | Category: Business, Marketing, Meryl's Notes Blog 10 comments

mom clients Mommy, Where Do Clients Come From?Well, my dear, they come from many places. If you go to the library known as Freelance Folder, you’ll see people sharing how they find their clients.

When a freelancer and a client meet, they check out each other to ensure they are a fit. It may take some bio and web site reading to get familiar with each other. After making it pass the test phase, they come together and a product or service is born. No storks involved.

But how do freelancers and clients meet in the first place? Believe it or not, Mommy never relies on cold calling. Isn’t she lucky? Imagine how many bad phone calls I’ve had trying to contact strangers through the relay service. Blind dates just don’t work well here.

All of the following ways work because Mommy met at least one client each way.

  • Referrals: Mom has clients from everywhere. Only one client has an office in Dallas. Yet, Mom found him through a colleague based out of Seattle. I helped teach a thesis related course for a few years plus created the bibliography guidelines for the school. Professors refer students to me for editing help. I love thesis editing because I learn new things like the impact of gentrification on cities.
  • Social network profile: Just last week, someone who found me on LinkedIn sent me a query to do web content for his business.
  • Existing clients: It’s important to keep current clients happy. It’s easier and cheaper to keep clients than to find new ones. A current client emailed me a project for another client.
  • Plain ol’ reply to ads: A lot of people think this doesn’t work anymore, sweetie. With many people out of jobs, we all think every opening receives hundreds of applications. I replied to a call for writers and landed the gig.
  • Twitter: I don’t think Mom has gotten any gigs directly from twitter. But it keeps her name out there as she tries to help others solve problems and link them to valuable and fun resources.
  • Networking: Another client got to know me through his site’s forums and a couple of email exchanges. Networking involves many places including twitter, blogs, Facebook.
  • Web site: A web site with all of its contents add to a person’s credibility. Well, if it’s done right. Too many business sites have no About page, photos, bios or anything to put a friendly face behind the company. Add a newsletter along with an email subscription box and you start building relationships.
  • Existing work: A client liked several articles your mom wrote and contacted her. Another client and I worked for the same web site.
  • Interviewees, editors and resources: I can think of at least three people I interviewed for an article or book chapter who eventually hired me.
  • Volunteer work: I encourage new freelancers to build their portfolio through volunteer work. Besides that, you do something good. People will notice your work and refer you or hire you.
  • Former students: I suppose this could count as existing work. I assisted many professors in NYU’s online graduate program. The students got to know me through online classes.

I’ve bought ads for directories with local non-profit organizations. I knew it was more for helping out the organization than advertising. As you know, I have only one local client and he found me through an online search.

So there you have it, darling. That’s where Mommy’s clients come from. And in not one instance did I rely on protection in the form of advertising or blind dates from cold calling.

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10 comments

  • Posted by Tumblemoose on February 18th, 2009, 8:05 AM

    I think that as things get tougher, us freelance types need to be prepared to look under a few more rocks.

    This list is all important in terms of what it is we should be doing on a regular basis. If you are not doing these things, you are missing out.

    Mom, I finished my vegetables, can I go outside and play now?

    George

    Tumblemoose´s last blog post… Keep Your Copyrights: Don’t Sell the Farm

  • Posted by Meryl on February 19th, 2009, 10:25 AM

    Thank you, George. Yes, you may go out and play. I’m proud of you for eating your veggies and I know your mama is too.

  • Posted by Gina on February 19th, 2009, 10:41 PM

    You’ve got some good information about finding obtaining clients. Of course, there’s always the business card fishbowl tactic at restaurants. Clients-a-plenty.

    Gina´s last blog post… NJ Shore Vacation – Small Apartment Rentals and Summer Homes

  • Posted by Meryl on February 20th, 2009, 7:37 AM

    Good one, Gina.

  • Posted by Anne Wayman on March 3rd, 2009, 8:59 AM

    Meryl, most of the time I consider my clients a gift from, well, the Universe or something. Sure, I’ve got a web page promoting me and I play with social media and I answer ads, and when the phone rings the potential client says vaguely, “I found you on the internet.” I’ve yet been able to pin them down much more than that, which is okay with me.

  • Posted by Blog Posts I Love - Resource Roundup Tuesday on March 3rd, 2009, 9:03 AM

    [...] MOMMY, WHERE DO CLIENTS COME FROM? - I don’t remember my kids ever asking this one, but Meryl K. Evans’ answers spell out a great way to build clients and to maintain the relationships. Do you have a favorite post you’d be willing to share with us? Put it in the comments and I’ll gather them up in a post of their own. Write well and often, [...]

  • Posted by Kate on March 3rd, 2009, 1:52 PM

    Great post, but so far the only client that I have gotten from Twitter has turned out to be un-reliable. You have to be careful with Twitter.

    Kate´s last blog post… Should You Nickle and Dime Your Way Through Hard Times

  • Posted by Meryl on March 3rd, 2009, 4:55 PM

    Anne, at least you know they found you on the internet and this media works for you. Sure, we’d love to know specifically where — but we take what we can get, right?

    Kate, I am sorry to hear twitter didn’t work out. With twitter, I focus on building relationships and getting to know people. Don’t give up twitter just yet!

  • Posted by Jennifer L on March 7th, 2009, 9:10 AM

    Great post. Plus, your list reassured me that I’m at least trying to do the right things to bring in new clients. Thanks!

    Jennifer L´s last blog post… Bring on the baseball

  • Posted by Meryl on March 7th, 2009, 9:54 AM

    Jennifer, my pleasure. I aim to share what I can. Glad to hear it gives you
    reassurance.

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