Beware The Toilet Paper Entrepreneur has a potty mouth, but that’s what makes it endearing and an engaging read. Author and TP entrepreneur (TPE) Mike Michalowicz uses it as his brand. Anyone who doesn’t like potty mouth is probably not his ideal audience anyway. While potty humor — especially in the movies — tends to gross out, Michalowicz uses the humor well without disgusting the reader.
Michalowicz advice comes from his experience. In fact, he has lived in a retirement village because it was all his family could afford while he was trying to start his business.
The book gives you the playbook for your business whether starting out or already going. With less than 200 pages and plenty of examples, it’s a fast and engaging read thanks to the simple conversational writing style. He doesn’t do framework, concept or academic talk (read: boring) — at least not much. Instead, he tells you what you need and urges you to go do it plus throws examples to show how to put the idea in action.
He gives you idea how to get something for very little or nothing. That’s what it means to be a TPE: making the most of the little bits of toilet paper left on the roll with no full roll within reach.
Throw away the business plan. It’s useless. I agree with him because I’ve seen businesses grow and succeed without a business plan. However, he encourages cobbling together a one-paged prosperity plan that makes you cry and hits home along with a quarterly plan and daily metrics.
The book makes an effective first step for anyone thinking about or diving into entrepreneurship. It contains most everything you need to know including what you stand for, focus, marketing and financial management.
No. B.S. Just what you need to get off the pot and make the most out of what you already have.
I’ve added The Toilet Paper Entrepreneur to my list of short and powerful reads.