Archive for June 2009

Yesterday was my 20th wedding anniversary. Wow. Two decades of marriage. I’m very lucky to have Paul as a partner in life, parenting and silliness. Yes, I’m up for many more! I just hope he can handle me!

• What books do people proselytize about?
• 10 steps to get your e-mail inbox to zero every day [Link: Aliza Sherman]
• How Twitter Will Change the Way We Live: I watched #tonys on Twitter last Sunday and it was quite an experience different than what I am used to on Twitter.
• Social Networking Medial ROI Calculator

And for fun because we’re allowed…

• 40 Fantastic Sand Sculptures
• How to Plan a Vacation Using Social Media: Note to self… remember this when I finally manage to plan one.
• Guess the Logo: Love these games.
• 8 Weird and Wacky Items Sold on Amazon.com

Photo credit Sheila VooDoo

I had surgery last week (doing fine, thank you), so I prepared ahead of time not knowing how much time I would miss work and blogging. I had no desire or energy to work for three days. By the fourth day, I could do a little work. Yesterday (one week after the surgery), I worked all morning and wore myself out by lunch time.

Here are the tasks I did to prepare my business for a little hiatus. It’d work for vacation and other times off from working. Unexpected time off is a different story (you can prepare for the unexpected with a contingency plan).

1. Notify clients: I emailed all of my regular clients about three to four weeks ahead of time.
2. Get ahead: Wherever possible, I wrote extra articles and completed assignments that would be due during the week of the surgery and after. I also found time to do work on the weekend before the surgery.
3. Finish projects: I had a couple of projects that had an end. I finished both before surgery.
4. Schedule a blog post: Christina Katz saved me on this one. We had an interview that I entered in my blog before the surgery and scheduled it to go live while I was in recovery. It’s OK to publish one time during the week, which is what I have done for the past month or so.
5. Use a laptop: My laptop plays a regular role in my business even though I rarely travel or work in coffee shops. It allows me to work in in bed, on the sofa or elsewhere in the house where I can be comfortable.
6. Send email with a cell phone: I couldn’t decide between a BlackBerry or iPhone. I’m glad I went with the BlackBerry because it handles email better. I am rarely too sick to send a short email message. Although I didn’t have a BlackBerry at the time, I used a cell phone to send an email to clients when I unexpectedly went in the hospital. If your cell phone’s email app isn’t great, try mail2web.com‘s mobile app. Google also offers mobile Gmail for different phones.
7. Do administrative tasks: Are your invoices due? Do you need to balance your bank account? Do you need to submit time sheets? Do all of this beforehand.
8. Transfer assignments: I always have an editing assignment around the first of the month. I told the writer to send the articles to another editor since I would be out. I’m grateful that some clients I work for have teams so we can back each other up.
9. Delete less important emails: I deleted email newsletters and other informational emails before, during and after to take the pressure off of me in keeping up. I also read some newsletters in bed with my phone or laptop when I couldn’t do much else. You might consider changing some of your subscriptions to “vacation” status, but I never do this as I have too many.
10. Remember it’s OK not to work: Avoid putting so much pressure on yourself to get things done, blog or participate in social networking. You need to take care of you! It doesn’t matter if it’s recovery from illness or catching up after vacation. It’s easier to get your groove back when you keep it low key.

What other tasks did you do to prepare for time off?

Tags: health, surgery, vacation

The following games will be discounted next week on Game du Jour, the ‘one-deal-a-day’ website dedicated to indie and casual games:

Sun. June 7th: 50% off on Dark Souls

Mon. June 8th: 100% off on Battles of Norghan

Tue. June 9th: 50% off on Titan Attacks

Wed. June 10th: 50% off on Ultratron

Thu. June 11th: 50% off on Droid Assault

Fri. June 12th: 50% off on Boulder Dash Episode I: Dig The Past

Sat. June 13th: 50% off on Kudos 2

More fun reads than biz reads as I recover from surgery and can barely handle the heavy-duty thinking.

• 10 Golden Lessons from Steve Jobs [Link: Pamela Poole]
• Series of articles on how people use a computer with different disabilities (look to the right for more) [Link: Laura Carlson]

• Test My Brain
• RunPee: OK, admit it. You find yourself needing to go in the middle of a good movie, but can’t decide whether to suffer a little longer or go now. Wonder no more. Next time you go to the movies, check RunPee to find out the best times to go.
• Top 10 BBQ Blogs: What kind of Texan would I be if I didn’t mention this? [Link: Michael Kogon]
• 9 Video Games That Went Too Far
• The 10 Commandments, in TXT Spk: #3: No OMGs [Link: RaToTheBec]

If I could only say one thing in this review, it’s this: Go get Plants vs. Zombies now. The only people exempt from this rule are those who don’t like look of the zombies. Plants vs. Zombies oozes innovation in all parts of the game including game play, game modes, humor, length and rockin’ music. The game gives you a big spudow (exploding potato) for your buck and then some. Furthermore, Popcap Games may have blown away the massively popular Bejeweled 2 and Chuzzle with this one.

You have various plants at your disposal with different super powers to help you prevent the zombies from reaching your house and eating your brains. The thought of zombies sounds creepy, but they don’t scare my six-year-old who instead giggles at their funky movements and traits. You might even think they’re cute and funny.

Like people and animals, the zombies have different personalities. One is a football player and harder to attack, another wears a traffic cone on his head (maybe he was a construction worker in a past life) and another loves his newspaper and gobbles things faster. Their characteristics give you an idea of how hard it will be to fight them. Watch out for the singer zombie that brings an entourage with him!

Once you meet a certain zombie for the first time, it goes into your almanac. The suburban almanac describes defines every zombie and plant along with its strengths. If you haven’t encountered a plant or zombie, it won’t give you a heads up. So be prepared for whatever comes your way.

So much happens in this game — all of it a blast (literally, too). For one, it has five games:

• Adventure: Five rounds with 10 each taking place on the front lawn, night time, the backyard with the pool and on the roof. You have a select number of plants to pick and they each come with a price. But you don’t buy them until you plant them.
• Mini-games: 20 unique games where several are a more advanced mode of an earlier mini-game.
• Puzzle: Two games. One contains nothing but cases. Inside the vases are plants or zombies. You put the plants wherever you think it’s best to help defend against the zombies. The other game gives the zombies a chance to practice attacking the lawn with cardboard cutouts of the plants, so no plants are harmed. You want the zombies to make it across to eat the fake brain at the end of the lawn.
• Survival: Playing different scenarios five times and changing up the plants between each level.
• Zen garden: Manage a garden of plants beginning with two plants. Give them water and plant food. This no pressure game only calls for feeding the plants when they need it.

You can shop for special plants and tools at Crazy Dave’s shop. He’s craazzzzyyyy and lets you get away with good deals. In his shop, you can buy another slot so you can add more plants into your arsenal for the next zombie battle.

Daytime battles require different weapons than nighttime battles. The sunflowers don’t produce as much sun, so you can rely on mushrooms. However, they only produce a little sun and produce more as they grow. Mushrooms can work in the daytime, but they’re asleep and need help to wake them. So it’s obvious you have all kinds of strategies to play with in this little treat.

Many games come with multiple modes. I tend to only like the main one. I took pleasure in almost every game as much as the main one — a rarity. The music will have you gettin’ down while you wear down those zombies. When you finish the main game, sit back and enjoy the surprise and hilarious ending.

Plants vs. Zombies is ripe for more brain eating sequels. I can’t tell you how long I’ve been working on this review to get it right, but it doesn’t turn out the way I want it to. Nonetheless, Plants vs. Zombies provides hours of a good time.

Download Plants vs. Zombies for PC or for Mac

Rock Band Track Pack: Classic Rock from Buy.com
for only $28.99 and free shipping. The offer is good through June 30.

Guitar Hero World Tour & Aerosmith 2-Pack $34.99 (PS2) or $39.99 (Wii/PS3/Xbox 360)

Copyright secured by Digiprove © 2010 Meryl Evans

Christina Katz is the author of Get Known Before The Book Deal, Use Your Personal Strengths to Grow an Author Platform. She started her platform “for fun” seven years ago and ended up on “Good Morning America.” Christina teaches e-courses on platform development and writing nonfiction for publication. Her students are published in national magazines and land agents and book deals.

Christina has been encouraging reluctant platform builders via her e-zines for five years, has written hundreds of articles for national, regional, and online publications, and is a monthly columnist for the Willamette Writer. A popular speaker at writing conferences, writing programs, libraries, and bookstores, she hosts the Northwest Author Series in Wilsonville, Oregon. She is also the author of Writer Mama: How to Raise a Writing Career Alongside Your Kids.

What is a platform?

Christina Katz: Long story short: Your platform communicates your expertise to others, and it works all the time so you don’t have to. Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform.

A platform-strong writer is a writer with influence. Get Known explains in plain English, without buzzwords, how any writer can stand out from the crowd of other writers and get the book deal. The book clears an easy-to-follow path through a formerly confusing forest of ideas so any writer can do the necessary platform development they need to do.

Why is platform development important for writers today?

CK: Learning about and working on a solid platform plan gives writers an edge. Agents and editors have known this for years and have been looking for platform-strong writers and getting them book deals. But from the writer’s point-of-view, there has not been enough information on platform development to help unprepared writers put their best platform forward.

Now suddenly, there is a flood of information on platform, not all necessarily comprehensive, useful or well organized for folks who don’t have a platform yet. Writers can promote themselves in a gradual, grounded manner without feeling like they are selling out. I do it, I teach other writers to do it, I write about it on an ongoing basis, and I encourage all writers to heed the trend. And hopefully, I communicate how in a practical, step-by-step manner that can serve any writer. Because ultimately, before you actively begin promoting yourself, platform development is an inside job requiring concentration, thoughtfulness and a consideration of personal values.

How did you come to write Get Known Before the Book Deal?

CK: I already had a lot of momentum going when I got the deal for a very specific audience. I wrote a column on the topic for the Willamette Writer’s newsletter. Then I started speaking on platform. When I gave my presentation, “Get Known Before the Book Deal,” at the Writer’s Digest/BEA Writer’s Conference in May 2007, Phil Sexton, one of my publisher’s sales guys, saw it and suggested making the concept into a book.

Coincidentally, I was trying to come up with an idea for my second book at that time and had just struck out with what I thought were my three best ideas. My editor, Jane Friedman agreed with Phil. That was two votes from people sitting on the pub board. They converted the others with the help of my proposal, and Get Known got the green light.

Why was a book on platform development needed?

CK: Writers often underestimate how important platform is and they often don’t leverage the platform they already have enough. At every conference I presented, I took polls and found that about 50 percent of attendees expressed a desire for a clearer understanding of platform. Some were completely in the dark about it, even though they were attending a conference in hopes of landing a book deal. Since book deals are granted based largely on the impressiveness of a writer’s platform, I noticed a communication gap that needed to be addressed.

My intention was that Get Known would be the book every writer would want to read before attending a writer’s conference, and that it would increase any writer’s chances of landing a book deal whether they pitched in-person or by query. As I wrote the book, I saw online how this type of information was being offered as “insider secrets” at outrageous prices. No one should have to pay thousands of dollars for the information they can find in my book for the price of a paperback! Seriously. You can even ask your library to order it and read it for free.

What is the key idea behind Get Known Before the Book Deal?

CK: Getting known doesn’t take a lot of money, but it does take an in-depth understanding of platform, and then the investment of time, skills and consistent effort to build one. Marketing experience and technological expertise are also not necessary. I show how to avoid the biggest time and money-waster, which is not understanding who your platform is for and why — and hopefully save writers from the confusion and inertia that can result from either information overload or not taking the big picture into account before they jump into writing for traditional publication.

Often writers with weak platforms are over-confident that they can impress agents and editors, while others with decent platforms are under-confident or aren’t stressing their platform-strength enough. Writers have to wear so many hats these days, we can use all the help we can get.

Platform development is a muscle, and the more you use it, the stronger it gets. Anyone can do it, but most don’t or won’t because they either don’t understand what is being asked for, or they haven’t overcome their own resistance to the idea. Get Known offers a concrete plan that can help any writer make gains in the rapidly changing and increasingly competitive publishing landscape.

What is the structure of the book and why did you choose it?

CK: Writer Mama was written in small, easy-to-digest chunks so busy new moms could stick it in a diaper bag and read it in the nooks and crannies of the day. Get Known is a bit more prosaic, especially in the early chapters. Most of the platform books already out there were only for authors, not writers or aspiring authors.

To make platform evolution easy to comprehend, I had to dial the concepts back to the beginning and talk about what it’s like to try and find your place in the world as an author way before you’ve signed a contract, even before you’ve written a book proposal. No one had done that before in a book for writers. I felt writers needed a context in which to chart a course towards platform development that would not be completely overwhelming.

Introducing platform concepts to writers gives them the key information they need to succeed at pitching an agent either via query or in-person, making this a good book for a writer to read before writing a book proposal. Get Known has three sections:

• section one is mostly stories and cautionary tales,
• section two has a lot of to-do lists any writer should be able to use, and
• section three is how to articulate your platform clearly and concisely so you won’t waste a single minute wondering if you are on the right track.

At the front of Get Known, you discuss four phases of the authoring process. What are they?

CK:

• First comes the platform development and building phase.
• Second comes the book proposal development phase (or if you are writing fiction, the book-writing phase).
• Third, comes the actual writing of the book (for fiction writers this is likely the re-writing of the book).
• And finally, once the book is published, comes the book marketing and promoting phase.

Many first-time authors scramble once they get a book deal if they haven’t done a thorough job on the platform development phase. Writers who already have a platform have influence with a fan base, and they can leverage that influence no matter what kind of book they write. Writing a book is a lot easier if you are not struggling to find readers for the book at the same time. Again, agents and editors have known this for a long time.

What are some common platform mistakes writers make?

CK: Here are a few:

• They don’t spend time clarifying who they are to others.
• They don’t zoom in specifically on what they offer.
• They confuse socializing with platform development.
• They think about themselves too much and their audience not enough.
• They don’t precisely articulate all they offer so others get it immediately.
• They don’t create a plan before they jump online.
• They undervalue the platform they already have.
• They are overconfident and think they have a solid platform when they have only made a beginning.
• They become exhausted from trying to figure out platform as they go.
• They pay for “insider secrets” instead of trusting their own instincts.
• They blog like crazy for six months and then look at their bank accounts and abandon the process as going nowhere.

I’ll stop there. Suffice it to say that many writers promise publishers they have the ability to make readers seek out and purchase their book. But when it comes time to demonstrate this ability, they can’t deliver.

My mission is to empower writers to be 100 percent responsible for their writing career success and stop looking to others to do their promotional work for them. Get Known shows writers of every stripe how to become the writer who can not only land a book deal, but also influence future readers to plunk down ten or twenty bucks to purchase their book. It all starts with a little preparation and planning. The rest unfolds from there.

Couldn’t any author have written this book? Why you?

CK: I have built a career over the past decade empowering writers. I’ve developed and built my own platform as a writing-for-traditional-publication specialist, and I’ve worked with others as a writing and platform-development instructor. Many of the people I’ve been working with are landing book deals and while the other hundred-or-so writers I work with a year are developing their skills, I notice patterns of behavior — what leads to success, where writers get stuck, and how I can be helpful in these rapidly changing times in the industry.

I’ve witnessed too many writers, who were off to a great start, hopping online and quickly becoming very lost. I started to write about platform in Writer Mama, How To Raise A Writing Career Alongside Your Kids, but I quickly noticed that more details on platform development were desperately needed. My platform is based on helping others. I have a vested interest in seeing the people I work with — and those who read my book — succeed. Writers are my tribe.

Thanks to Christina for empowering writers and for stopping by again. Check out Get Known Before The Book Deal, Use Your Personal Strengths to Grow an Author Platform.