Links: MLK, Jr. 2011 Edition

Friday, January 21st, 2011 at 4:22 PM | Category: Books, Business, Links, Marketing, Meryl's Notes Blog, Social Media, Writing 2 comments

I’m grateful to live in a time and a place where we treat people for who they are inside not what’s visible.

Brain food…

  • Authors: How to write a press release for your book: While press releases aren’t the best route for marketing a book, you can make sure that the PR you do is the best possible with these tips. [Link: Jane Friedman]
  • How to Write Copy that Connects using a Tried and True Formula: One thing I work to do… avoid “we” or “company name” and make it about “you.”
  • Social Media Measurement 2011: Five Things to Forget and Five Things to Learn: I love this article. It’s not your usual social media metrics article. For one, it says forget about following numbers. Agreed. People ask me, “How did you get so many followers?” That’s not the point. The point is whether they’re the right folks. Of course, if you’re looking for a social media expert and see a self-proclaimed expert with 20 followers — pass.
  • My Favorite Question: Makes you think about a company’s strengths. “If brand dies tomorrow, and you had to deliver its eulogy, what would you say missed the most? What would make you genuinely sad?” This helps writers who work on content for companies.
  • 5 Tips for Freelance Mentor Relationships: Some of you may have  gotten emails from newer writers asking for advice. At first, it may frustrate you because you’re thinking, “I worked hard by myself to get where I am. Why don’t you Google that?” True. But put a positive spin on it. The person contacting you sees you as a success and that you have the answers.

And for fun because we’re allowed…

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