After arriving at my mom’s house on Thanksgiving, my seventeen-year-old daughter hands me an envelope. Perplexed, I opened it to find a incredible and moving handwritten note of thanks from her. Let’s just say it was enough to bring tears. She wrote one for my mom, my siblings, close friends and — the most amazing of all — her two little brothers.
She said she is about to graduate and leave home. She felt she needed to do it.
I write notes to my clients every year … by hand. Yes, it cramps, but it’s worth it. (I even keep a journal, but I guess that’s not enough to keep the handwriting muscles warm.) You can get more ideas from 33 Ways to Reward Your Customers. These have a lot of retailer-related suggestions. However, every business can pick up something from this list.
It isn’t necessary to wait until the holidays to thank your clients. I do that, but I try to send the notes and gifts earlier. (Sent last week.) I’ve sent them pecan pralines (Texas food), books and Boy Scout Popcorn (delicious treat that also helps the organization).
You could also buy stamped postcards and write a thank you anytime you find the opportunity. They’re small and light, so you can carry them with you ready to write on.
How do you thank people?
Brain food …