Reaching Out to Readers on Social Media

Wednesday, October 23rd, 2013 at 8:07 AM | Category: Meryl's Notes Blog, Social Media, Writing 10 comments

Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. We’re giving away a copy of her moving memoir Swimming with Maya: A Mother’s Story. Read on to see how you can win. If you want to keep up with tweets on this book, the hashtag is #SWMaya.

Swimming With Maya Cover Reaching Out to Readers on Social MediaReaching Out to Readers on Social Media by Eleanor Vincent

In an age when you can download a book to your e-reader in 9 seconds that costs less than the movie playing at your local Multiplex, what is the relationship between readers and writers? Judging from the 80-plus reviews of my book on the Swimming with Maya [affiliate] Amazon page,  it has the potential to be closer than ever.

In the nine years since the book was first published as a beautiful but pricey hardback, the landscape has changed dramatically. As I writer, I see this most vividly in the ease with which readers can now buy the book and communicate with me about how it has affected them. Blogs like Meryl’s make it even easier to connect directly.

The digital edition of Swimming with Maya has been downloaded approximately 20,760 times — that is ten times the number of readers of the hardback edition. Early in August, the book made the e-book edition of the New York Times bestseller list. Wow!

As I write this, Swimming with Maya in the 10th position on the Goodreads list of Bonds Between Mothers and Daughters.

Please visit the list and add your vote. This is just one way readers can weigh in directly!

When a writer has poured her life out on the page as I did in this memoir, it is gratifying to hear that readers are moved, or that their own lives have been changed. Not all readers react favorably, of course. Because of the immediacy of digital media I can hear exactly what they don’t like, which is valuable information.

If someone feels strongly enough to review my book — be it positive or not — I’m in the very privileged position of having readers who care enough to comment.

Like this recent review from my Amazon page: “What an incredibly powerful book. Both about the pain of losing a child and what it means to be human.”

Somebody really gets it! Swimming with Maya is a story about life — even though the trigger for telling the story was the death of my older daughter. It is about how life knocks all of us down and what it takes to get back up again.

Or this one: “I have a daughter who is like Maya was in many ways. Eerily, she is the same age now as Maya was when she died. This book made me realize how much I really love my daughter. I don’t think I will have any trouble showing her anymore. “

Affecting how someone relates to her daughter is about as high an honor as I can imagine. I was so moved by the recent batch of reader reviews on Amazon that I am responding to each one. I am sincerely blown away by some of the reader comments and touched that those 90,000 words I sweated bullets over for almost 10 years are out there in the world making a difference in people’s lives.

E-books are making books available to people who might never have had such easy access before. It’s a trend I welcome. Don’t get me wrong. If you feel moved to buy the paperback as a gift for yourself or someone else, I’ll be equally happy. Please be sure to write a review or send me an email. Readers and writers need one another — so keep the comments coming. And please enter to win a copy of Swimming with Maya.

Thanks to Meryl for hosting me today.

About the Author

Eleanor Vincent phot Reaching Out to Readers on Social MediaEleanor Vincent is an award-winning writer whose debut memoir, Swimming with Maya: A Mother’s Story, was nominated for the Independent Publisher Book Award and was reissued by Dream of Things press in 2013. She writes about love, loss, and grief recovery with a special focus on the challenges and joys of raising children at any age. Eleanor has been a national spokesperson on grief recovery and organ donation, appearing on CNN and San Francisco’s Evening Magazine. She has been featured in the San Francisco Chronicle, and been interviewed on radio and television programs around the country.

Called “engaging” by BooklistSwimming with Maya chronicles the life and death of Eleanor’s nineteen-year-old daughter, Maya, who was thrown from a horse and pronounced brain-dead at the hospital. Eleanor donated her daughter’s organs to critically ill patients and poignantly describes her friendship with a middle-aged man who was the recipient of Maya’s heart.

Comment and win: The prize: winner gets a copy of Swimming with Maya. For a chance to win, please leave a comment about losing someone, what it means to be human or ask the author a question. You have until 11:59pm on October 30, 2013  to qualify for the drawing. The unbiased and robotic Random.org has the honor of picking the winner.

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Content Marketing Taken Over by Zombies

Wednesday, October 2nd, 2013 at 4:32 PM | Category: Business, Marketing, Meryl's Notes Blog, Writing 5 comments

Newspaper Zombie 221x300 Content Marketing Taken Over by ZombiesZombies are in. I think its popularity started with PopCap Games’ “Plants vs. Zombies,” which took up many hours of what little free time I had. Now, I wasn’t the likely candidate to be a fan of the game because I’m so not a fan of horror. Yet PopCap created a cute and fun game.

Yes, I said cute in referring to a game with brain-eating creatures. C’mon. It has a dancing zombie with backup dancers. Admit it. That’s cute.

Zombies Everywhere

That’s the extent of my interest in zombies. I will not read “World War Z.” I will not view its movie. And I will not check out “The Walking Dead” no matter how many folks rave about it. I didn’t even want to check out “Under the Dome” knowing its author was Stephen King. (I read the reviews that said it wasn’t horror. Instead of the horror thing, I feared being left hanging. Sure ‘nough, it wasn’t horror and they friggin’ left us hanging!)

Anyhoo.

“But, Meryl! I don’t like horror either and I love the show,” friends said.

Thank goodness I have a trusty husband in Paul. I sent him on a dangerous mission: Watch “The Walking Dead” alone and report back.

He did. The man knows me better than I do. (Mostly.) Paul advised against watching it and explained why. He was right. Me no likey.

Like the popularity of “The Walking Dead,” marketers have jumped into content marketing in growing numbers like the multiplying zombies in “World War Z.”

Missing: Content Marketing Brains … If found, please contact your local marketer

Based on evidence of the quality of content — or lack thereof — out there … some marketers let the content marketing trend guide them rather than their brains. (Maybe zombies got to them.)  Like anything that catches on, folks hop on without giving a thought whether it’s the right thing, or doing any planning.

That’s happening with content marketing.

And a lot of content marketing is crap. (Please excuse my rare cussin’. This still calls for it.) Not only is it crap, but also it’s delivered to the wrong folks, at the wrong time, in the wrong place or all of the above.

Or they’re not doing true content marketing. They’re selling. Just look at these stats Steve Olenski found and shared in The Catastrophic Social Media Content Marketing Mistake Marketers Are Making.

Econsultancy Main Objectives for Paid Digital Media Sept20131 Content Marketing Taken Over by Zombies

Here’s his explanation why this is catastrophic:

It means that marketers are putting more emphasis on selling than they are at establishing relationships with consumers via branding.

It means that marketers would rather try and sell you something than say tell you a story.

It means that marketers are only in “it” to increase their bottom line.

What Content Marketing Really Is

Per the last bullet — Olenski knows the whole point is to make money for the business. He explains:

When I am asked for my definition of content marketing, I usually include the phrase “guns blazing” as in “you cannot go into a relationship and maintain a relationship with a consumer guns blazing. You have to engage, relate to, share relevant content with your audience and yes integrate your ‘guns’ AKA your product, into your overall content marketing strategy.”

It cannot be sell, sell, sell at every single turn.

And Michael Brenner makes these points about the future of content marketing:

Quantity content WITH Quality to support the growing information needs of our customers.

Brands will resemble publishers and assemble newsrooms and hire or train journalists who can tell stories and contribute to major publications.

Sponsored stories. Brands will continue to create more quality sponsored content that is buyer-centric and that removes the brand from the story. (Emphasis mine.)

Content length will continue downward as our real-time, mobile world seeks smaller, more “snackable” and more “shareable” content.

Good quality is always a must. But the rest of it (quantity, what to provide, etc.) depends on target market *needs*. Brenner reaffirms what Olenski said. I applaud his last point about content length. I don’t care how great a story someone tells. I rarely read a 2,000-word story. (Not counting books, of course.) I disagree with folks who say that a person should use as many words as needed to tell a story. Some publications can get away with it — and that’s because they know their audience and deliver what they crave.

Even though a lot of content is crap, there’s still a lot of it out there and some of it valuable. I’d rather have a buffet of content in small portions than eat one dish and get bored with it.

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